Eric Lanke

JUNE 10, 2019

Whenever this happens, I usually find myself asking if the speaker in question really understands her own content, or the audience she is speaking to. You can follow him on Twitter @ericlanke or contact him at eric.lanke@gmail.com.

Content 113

Content Case Study Industry Innovation 113

Association Success

MARCH 4, 2020

If you take a moment to head to the analytics page for your Twitter profile , you’ll find tons of data: How many tweets you posted in the past 28 days, how many impressions they got, the number of profile visits your account received, the top follower you gained and exactly how popular your most popular tweet was in the same stretch of time.

Content 94

Content Social Media Team Resources 94

Higher Logic

OCTOBER 12, 2015

Do you use Twitter to promote your community? Chances are many – if not most – of your organization’s committed Twitter followers are already members of your community. Get started with these five tips to better promote and engage with members on Twitter: 1. Create a “Share your Twitter handle thread.”.

Social Media 120

Social Media Tips Content Resources 120

Beth Kanter

JANUARY 8, 2018

The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform. You will also see some of the most viscous attacks from trolls on Twitter and they are only rarely quieted with compassion.

Phoenix 79

Phoenix Charlotte Tips Examples 79

YourMembership

APRIL 5, 2012

You can manage multiple accounts and choose the time of day and pick days in which to share content. It allows me to add tweets to Buffer directly from Twitter with the click of a button. The only thing better would be coffee service in the morning as I add to my day’s content. Please note, Buffer helps you curate content.

Tools 150

Tools Content Social Media Software 150

Golden's Rules for Association

MAY 7, 2011

Twitter is a second language … it takes some effort to learn to speak it fluently. But does tweeting content in realtime at educational events add or detract from the educational experience? A lot of what gets tweeted at conferences and seminars is drivel, but for those fluent in the language, Twitter can add a [.].

Education 100

Education Content Conference Social Media 100

YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. I hope you were fortunate enough to catch some of the hashtag (#cmworld) stream on Twitter. Providing someone with an enjoyable experience is integral to being a good host, so why does our content fall short?

Content 150

Content Marketing Software Social Media 150

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Content 78

Content Conference Video Marketing 78

YourMembership

APRIL 20, 2012

I really love your content. Place your Twitter, Facebook, Google+, LinkedIn, Pinterest, etc., Don’t overlook these quick additions to your web content and events. Tags: chamber of commerce , content , Friday Fix , membership websites. Let’s just agree that specifics never hurt, especially on an events page.

Content 150

Content Columbus Social Media United States 150

Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. 91% of respondents use content marketing for engagement.

Content 100

Content Marketing Social Media Survey 100

Reid All About it

FEBRUARY 9, 2024

Twitter tips. The usual reasons for abandoning Twitter seem overly hysterical to me. Because of the people and accounts I follow, I also enjoy the “serendipity machine” aspect of Twitter. Qureshi’s notes on using Twitter. And, yes, she brings up privacy and intellectual property concerns too. I’m still tweeting.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

JANUARY 29, 2020

A number of major advertising groups, working with large advertisers, agencies, and dominant social media platforms, are collaborating on an effort to identify and target offensive online content in an effort to maintain brand safety. YouTube, along with social networks such as Twitter, will be a part of the new brand-safety efforts.).

Content 64

Content Social Media Revenue Industry 64

GrowthZone

JULY 11, 2017

In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Clearly, content that drives engagement must be digital and distributed online. Get our Member Engagement Resource Guide.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Aaron Wolowiec

JUNE 28, 2016

Follow her on Twitter at @CarlaKalo. From a professional standpoint, I really enjoy reading what people post and link to on Twitter. Carla Kalogeridis. Q & A with Carla Kalogeridis , president, Arion Media Services. Q: Learn: Let’s say you’re studying for a big exam. Are you a crammer, or do you like to plan ahead?

Content 150

Content Tools Resources Examples 150

Aaron Wolowiec

JUNE 28, 2016

Follow her on Twitter at @CarlaKalo. From a professional standpoint, I really enjoy reading what people post and link to on Twitter. Carla Kalogeridis. Q & A with Carla Kalogeridis , president, Arion Media Services. Q: Learn: Let’s say you’re studying for a big exam. Are you a crammer, or do you like to plan ahead?

Content 150

Content Tools Resources Examples 150

Aaron Wolowiec

SEPTEMBER 28, 2016

Follow her on Twitter. Angie Ahrens, director of meetings and events, Connect Meetings. Q & A with Angie Ahrens , director of meetings and events for Connect Meetings. Learn: Q: What’s your favorite part about learning something new?

Content 157

Content Leadership Tools Resources 157

Aaron Wolowiec

AUGUST 3, 2012

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. During the program, a simple poll question was asked: “Does your organization currently curate content in some way following your major annual meeting?” Recordings.

Content 100

Content Video Conference Social Media 100

Association Adviser

JUNE 27, 2018

Associations can also employ a similar concept when it comes to their content. Therefore, we put forth a significant effort to produce cutting-edge content and research for them. This provides a great reason to recycle content – they may have missed the first time around. Re-format it. Re-purpose it.

Content 72

Content Library Social Media Resources 72

Reid All About it

JUNE 4, 2021

. – All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement. Wed 6/9 at 1 p.m. – #ExpoChat on Twitter. 1 CAE credit. 1 CAE credit. More info/register.

Video 367

Video Innovation Content Technology 367

Associations Now

AUGUST 5, 2019

When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create content blind spots if you’re not careful. Sometimes, the secret to making a piece of content more useful or appealing to your audience is all about the presentation.

Content 74

Content Social Media Examples Tools 74

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Aaron Wolowiec

JULY 18, 2012

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Reid All About it

AUGUST 28, 2020

Hear about pioneering the new virtual event landscape; the power of selecting a motivating theme and outlining clear objectives; the importance of incorporating diverse voices; engaging attendees before, during and after the event; and pre-recorded content vs. live webinar content. Wed 9/2 at 1 p.m. – #ExpoChat on Twitter.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

JUNE 18, 2021

Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.

LMS 369

LMS Certificate America Committee 369

Higher Logic

MARCH 9, 2016

Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. You want your community app to be in the lineup of apps members looks at while waiting in line for coffee -- Facebook, Instagram, Twitter and your community. But they won’t have that habit without an app.

Member Engagement 120

Member Engagement Content Analysis Tools 120

Associations Now

AUGUST 15, 2016

Twitter gives companies the opportunity to bring fun to the social network, but it likely isn’t cheap. We see them in text messages, on Snapchat, and now on Twitter. Twitter users can then get creative and add the designs to their photos before posting them. Oh… these twitter #Stickers are fun!!!

Social Media 40

Social Media Price Report Content 40

Associations Now

JANUARY 3, 2024

I focused on our channels to see what our community was engaging with and how to make the content meaningful for audiences.” Jones attributes that success to embracing her team’s creativity, taking a less prescriptive approach to the campaign, and making it easy for members to want to engage with the content.

Social Media 116

Social Media Strategy Conference Project 116

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Wed 11/25 at 1 p.m. – #ExpoChat on Twitter. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. David Werning, Director of Content Development, Catholic Charities USA.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?

Montana 370

Montana Conference Content Education 370

Reid All About it

MARCH 4, 2022

If you’d like updates from Ukraine plus expert commentary, I created a Twitter list of Ukraine journalists, academics and others. Steven Johnson points out the contrast between the dismal perspective of the mainstream media on events in Ukraine and the energizing, hopeful perspective he sees from Ukrainians on Twitter.

Class 195

Class Certificate Content Committee 195

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Once you find your audience, sustain them by providing relevant content on a regular basis. But their evolution didn’t stop there.

Content 61

Content Marketing Social Media Maine 61

AMR Management Services

OCTOBER 2, 2012

Battle for Relevance: How Twitter, Harvard Business Review and the U.S. Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. CONTRIBUTORS.

Case Study 64

Case Study Library Content Kentucky 64

Vanguard Tech

AUGUST 7, 2014

Connect with Susan on Twitter at @sueyoungmedia or by email. best practices content strategy' Today''s guest post is written by Susan Young, CEO at Get In Front Communications.

Content 70

Content Strategy Communications 70

Aaron Wolowiec

SEPTEMBER 28, 2016

Follow her on Twitter. Angie Ahrens, director of meetings and events, Connect Meetings. Q & A with Angie Ahrens , director of meetings and events for Connect Meetings. Learn: Q: What’s your favorite part about learning something new?

Content 100

Content Leadership Tools Resources 100

Associations Now

JANUARY 24, 2014

With a new analytics platform, Twitter tells you more about your tweets than you’ve ever known before. For years, we’ve known that Twitter has been an important resource for drawing traffic and building influence. But at the same time, Twitter’s mystique hid the proof of ROI. The value proposition is clear.

Social Media 40

Social Media Content Video Tools 40

Associations Now

APRIL 22, 2016

Tim Mason: Many associations have a lot of great content … and have done a great job of hiding it. Your content strategy, or lack thereof, could be kicking your butt. Another common thread of the Digital Now Conference was the discussion of content, and how it could negatively affect your reach. djgeoffe #diginow.

Content 40

Content Innovation Technology Social Media 40

Reid All About it

JULY 2, 2021

Wed 7/7 at 1 p.m. – #ExpoChat on Twitter. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Creating your Content Stream—from Marketing to Sales to Programs. It starts with data, but association marketers need to be selective with the data they choose and map it to programming and content.

Technology 370

Technology Strategy System Education 370