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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #1: Onboarding New Association Members.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Gen Z education. Sponsorship.

Revenue 256
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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

If you haven’t yet started r ecr u i ti ng Gen Z members , it’s time to begin— b y 2030, Deloitte estimates Gen eration Z will make up over 20% of the workforce. Here are five more facts and tips to help your association start preparing for Gen eration Z. A crash course in Gen Z for associations.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.

Revenue 296
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Association Brain Food: 7.7.23

Reid All About it

Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. AI and event planning.

Tools 195