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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
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Association Brain Food Weekly: 11.20.20

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Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

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Association Brain Food Weekly: 7.31.20

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Please consider participating in Marketing General Inc.’s This series of 15-minute videos cover hot topics and issues related to 501c organization management. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent. Mon 8/3 at 1 p.m.

Montana 362
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Content Marketing: Just Do It!

Vanguard Tech

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". But then I realized that the first point of a content marketing strategy is to just do it ! Find a Common Voice.

Content 70
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Association Brain Food Weekly: 6.14.19

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Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success.

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Association Brain Food Weekly: 9.25.20

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At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. A lack of diversity isn’t an indictment on your organization, but rather a symptom of that implicit bias.”. Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations. Kelly Treadway, marketing and social media strategist, EventCurious. Tue 11/15 at 2 p.m. Host: ON24.

Handbook 237