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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Demystifying API.

Chicago 200
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Association Brain Food Weekly: 11.20.20

Reid All About it

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Dennis Dalla Costa, Business Development Manager, Professional Advantage. Presenters: Heba Mahmoud, senior manager, diversity initiatives, Consumer Technology Association. 1 CMP credit. More info/register. every Monday.

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Content Marketing: Just Do It!

Vanguard Tech

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". I took notes, got Monica to do a quick video interview after the session, and had high hopes.

Content 70
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Association Brain Food Weekly: 7.31.20

Reid All About it

Please consider participating in Marketing General Inc.’s Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

Montana 362
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Association Brain Food Weekly: 9.25.20

Reid All About it

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Marketing Manager, Aptify. How to Look, Sound, and Think Better on Video. More info.

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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015. These multiple-hat employees sometimes have help in the form of freelancers or agencies.

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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

It’s about the exponential increase in capabilities from new technologies and human innovation. If I could offer one suggestion for making this event even better, it would be connected to the videos that GMA produced. My readers know that I am passionate about the power of video to enhance association communications.

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