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The Power of Video for Associations

Association Navigator

I’m a presenter at ASAE’s Annual Meeting in Dallas, August 11-14. I have two co-presenters for our Sunday afternoon session, Video as an Educational and Communications Tool, Jeff Ghannam (Crystal Communications) and David Welch (M2 Inspired). If your association has used video I hope you will consider sending me a link.

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Content Marketing: Just Do It!

Vanguard Tech

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". I took notes, got Monica to do a quick video interview after the session, and had high hopes.

Content 70
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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

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Association Brain Food Weekly: 7.31.20

Reid All About it

Please consider participating in Marketing General Inc.’s Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

Montana 362
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Association Brain Food Weekly: 11.20.20

Reid All About it

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Dennis Dalla Costa, Business Development Manager, Professional Advantage. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. 1 CMP credit. every Monday.

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ASAE Rocks and Cowboy, is that a Big Screen!

Association Navigator

I’m just back from a few days in Dallas where I gave a speech at an amazing ASAE Annual Meeting and Exhibition. The highlight from a fun and networking point of view was the opening party at Dallas Cowboy Stadium. Our presentation included viewings of eight association videos, good ones and not so good ones.

Dallas 100
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Smart Sourcing a New Generation of Association Talent

Association Success

If that perfect market analyst lives in Anchorage and your office is in Dallas—no worries. Video conferencing and cloud computing have made working across geography almost seamless. One of the advantages of hiring freelancers is that location doesn’t trump talent.

Dallas 92