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The Power of Video for Associations

Association Navigator

I’m a presenter at ASAE’s Annual Meeting in Dallas, August 11-14. I have two co-presenters for our Sunday afternoon session, Video as an Educational and Communications Tool, Jeff Ghannam (Crystal Communications) and David Welch (M2 Inspired). If your association has used video I hope you will consider sending me a link.

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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Student status.

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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

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Association Brain Food Weekly: 7.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Virtual event tips.

Montana 362
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Association Brain Food Weekly: 11.20.20

Reid All About it

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Meaningful Engagement: Communicating with Your Members in Troubled Times. Dennis Dalla Costa, Business Development Manager, Professional Advantage. Patricia Cole, Vice President of Communications, Catholic Charities USA.

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Smart Sourcing a New Generation of Association Talent

Association Success

If that perfect market analyst lives in Anchorage and your office is in Dallas—no worries. Video conferencing and cloud computing have made working across geography almost seamless. It’s important to remember that leading a virtual team will require adjustments in communication and culture.

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Membership 101: Effective Renewal Cycles

Spark Consulting

And frankly, if you’re not a vital partner in your members’ success, it’s going to be very difficult to convince them otherwise in a series of communications, no matter how persistent and persuasive your messaging or attractive your graphics. Record a video of a few members explaining why they love your association.