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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

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Is Your Association Leveraging Promotional Video to Solidify Relevance?

Association Adviser

For associations wanting to engage existing members, reach new members and partners, and solidify their position as a thought leader, video can serve as a highly effective and important vehicle to share their message. A well-produced video can tell your story in 90 seconds or less. appeared first on Association Adviser.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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Association Brain Food: 4.26.24

Reid All About it

The outlook for associations, as described in Marketing General Inc.’s She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

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An Introduction to Short-Form Videos

Association Adviser

With over a billion monthly users, TikTok has reshaped the way consumers engage with social media, and association marketing teams are looking to dive head-first into this growing medium. over parent company ByteDance’s connections to […] The post An Introduction to Short-Form Videos appeared first on Association Adviser.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.