Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Aptify

MAY 26, 2021

Where would your association be without member engagement? Active, engaged members renew their memberships and help to bring even more members into the fold. But getting members more involved isn’t always simple to achieve. Provides links to key member resources, such as online content and your online store.

Member Engagement 72

Member Engagement Certificate Membership Management System 72

Associations Now

JUNE 8, 2017

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert shares some questions to ask before launching a marketing campaign. So, it’s important that associations pinpoint the problem or challenge that they’re trying to overcome through a marketing strategy.

Member Engagement 89

Member Engagement Strategy Marketing Social Media 89

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. 1 CAE credit. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Onboard New Members. Use Webinars to Communicate. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Association Adviser

APRIL 20, 2015

Marketing & Communications Revenue Technology communication tool content events member engagement non-dues revenue ROI sponsors sponsorship video video content video marketing video portfolio video program video strategy'

Video 60

Video Revenue Member Engagement Content 60

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Gain a deeper understanding of lapsed members. Membership mobile app. 1 CAE credit.

Newsletter 250

Newsletter Content Social Media Education 250

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

GrowthZone

JUNE 14, 2018

It’s tough to build trusted relationships with members when they are spread across a state, region, or country. Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. VIDEO TOPIC IDEAS. customer service) and how they will assist members.

Video 111

Video Social Media Library Revenue 111

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Creating visual content.

Video 285

Video Washington Social Media DC 285

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

Certificate 281

Certificate Price Tools Technology 281

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? However, stories aren’t just told in writing but in pictures, podcasts, animated movies, and videos.

Communications 82

Communications Video Survey millennials 82

MultiBriefs

MAY 9, 2024

{summary} There's no denying that the landscape of member engagement has changed tremendously over the last few decades, making it more challenging to gauge membership metrics. Figuring out how to increase membership retention within your association starts with engagement.

How To 52

How To millennials Social Media Newsletter 52

Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, it’s likely that your more traditional engagements are on pause.

Association Management 250

Association Management Committee Learning Management System Software 250

Association Adviser

APRIL 20, 2015

There’s no doubt that video is a powerful communications tool. Using social media, email, digital publications and events to promote your videos will help you inform members of this wonderful benefit. For more about this topic, click on the headline.

Video 60

Video Social Media Revenue Member Engagement 60

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Member app. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. Communicate.

Innovation 370

Innovation Communications Education Strategy 370

Association Analytics

SEPTEMBER 27, 2023

Download our free benefit analysis template and watch a short video that explains how to complete it. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Member Engagement Associations' Go check them out!

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Association Success

NOVEMBER 26, 2018

What is the aesthetic and overall experience that members have with your association? How do communications play into that experience? At the Greater Kalamazoo Association of Realtors, we realized that while our meetings and services were of value to our members, we weren’t doing enough to make them exciting and engaging.

Communications 68

Communications Committee Video Content 68

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MAY 21, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Telling Your Story Through Blogs, Photos and Videos. Host: ASAE.

Tucson 262

Tucson Phoenix Products Tools 262

Association Adviser

MAY 7, 2015

Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. For more about this topic, click on the headline.

Video 60

Video Member Engagement Communications Strategy 60