GrowthZone

JULY 11, 2017

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

Member Engagement LMS Discount Education 161

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Associations Now

JUNE 8, 2017

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert shares some questions to ask before launching a marketing campaign. So, it’s important that associations pinpoint the problem or challenge that they’re trying to overcome through a marketing strategy.

Member Engagement 90

Member Engagement Strategy Marketing Social Media 90

Aptify

MAY 26, 2021

Where would your association be without member engagement? Active, engaged members renew their memberships and help to bring even more members into the fold. But getting members more involved isn’t always simple to achieve. Help your members achieve this bond through an active local or online community.

Member Engagement 72

Member Engagement Certificate Membership Management System 72

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Share member stories about overcoming career challenges.

Content 93

Content Marketing Social Media Video 93

The Association 100

JANUARY 7, 2024

Winners were honored across seven key categories, including Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership and Research, Effective Member Engagement, Event Promotion Excellence and Leadership in Public Awareness Campaign.

Video 130

Video Leadership Member Engagement Innovation 130

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers.

DC 265

DC Washington Member Engagement Innovation 265

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 259

Revenue Strategy Member Engagement United States 259

EventMobi: Association Events

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Does your platform support ongoing member engagement? Get the Guide 1.

Technology 264

Technology How To Case Study Price 264

Mariner Management

JUNE 23, 2020

Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity. Check out the video. Member Engagement and Loyalty Study by Community Brands.

Member Engagement 62

Member Engagement Recruiting Recruitment Video 62

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. 1 CAE credit. More info/register.

LMS 271

LMS Education Member Engagement Revenue 271

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication. Read on to learn more.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests.

Content 271

Content Survey Education Strategy 271

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 254

Social Media DC Strategy Education 254

YourMembership

OCTOBER 4, 2012

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: associations , member community , video At a recent conference I attended a statistic was presented — 67% of marketers who use video outsource it.

Video 150

Video Social Media Cost Member Engagement 150

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 259

Revenue Strategy Price Newsletter 259

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. But all video is not created equal.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 259

Education New Hampshire Tips Technology 259

GrowthZone

JUNE 14, 2018

It’s tough to build trusted relationships with members when they are spread across a state, region, or country. Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. VIDEO TOPIC IDEAS. customer service) and how they will assist members.

Video 111

Video Social Media Library Revenue 111

Association Adviser

APRIL 20, 2015

Marketing & Communications Revenue Technology communication tool content events member engagement non-dues revenue ROI sponsors sponsorship video video content video marketing video portfolio video program video strategy' For more about this topic, click on the headline.

Video 60

Video Revenue Member Engagement Content 60

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Shared drives or documents stored online are especially good for ensuring your marketing and communications staff doesn’t become siloed from the rest of the organization. Did the survey explore the use of video? Video was No.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

YourMembership

JULY 26, 2012

Ideas to help you engage, empower and retain members. It’s Conference Season: don’t forget video. If you’re blogging about your pre-conference adventures, consider a video blog leading up to the event as well. Oh my gosh, I saw your video about your pink fuzzy slippers. Corporate Responsibility.

Video 150

Video Conference Social Media Software 150

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Member Engagement Associations' Go check them out!

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Association Adviser

APRIL 20, 2015

There’s no doubt that video is a powerful communications tool. Using social media, email, digital publications and events to promote your videos will help you inform members of this wonderful benefit. For more about this topic, click on the headline.

Video 60

Video Social Media Revenue Member Engagement 60

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Here’s what the omnichannel approach looks like.

Marketing 92

Marketing Member Engagement Strategy Report 92

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Creating visual content.

Video 285

Video Washington Social Media DC 285

MultiBriefs

MAY 9, 2024

{summary} There's no denying that the landscape of member engagement has changed tremendously over the last few decades, making it more challenging to gauge membership metrics. Figuring out how to increase membership retention within your association starts with engagement.

How To 52

How To millennials Social Media Newsletter 52

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Newsletter 254

Newsletter Content Social Media Education 254

GrowthZone

SEPTEMBER 27, 2020

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Brands are also creating experiences, and your members likely expect some of that from you. Engage with members and potential members. Record videos of their testimonials.

Social Media 78

Social Media Tips Marketing Review 78

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.

Certificate 286

Certificate Price Tools Technology 286

Blue Sky eLearn

OCTOBER 19, 2020

Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective member engagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Q&A Sessions. Thank-You Events.

Content 173

Content Member Engagement Tools Strategy 173

Association Adviser

MAY 7, 2015

Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. For more about this topic, click on the headline.

Video 60

Video Member Engagement Communications Strategy 60

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CMP credit. More info/register.

LMS 259

LMS Revenue Arlington Education 259