Associations Now

FEBRUARY 27, 2019

Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says. “The Nonprofit Marketing Guide explains.

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Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

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Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. But all video is not created equal. Member app. 1 CAE credit. 1 CAE credit.

Strategy 272

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Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m.

Revenue 256

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Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? However, stories aren’t just told in writing but in pictures, podcasts, animated movies, and videos. About The Author.

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Achieve

JANUARY 31, 2022

You’ve already scrolled through your Instagram feed three times and consumed over an hour of TikTok videos. As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. What is this affliction?

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Yeah, it sucks. Just the facts. “ 1 CAE credit. . –

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Reid All About it

MAY 21, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships. More info/register.

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Associations Now

OCTOBER 7, 2016

It’s taken as a given these days that if you want young adults to listen to you, you have to communicate with them visually—through photos or video. What if millennials still like text as a medium? ” Gorillaz Marketing. The post Friday Buzz: Millennials Love Text appeared first on Associations Now.

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Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together. . –

millennials 150

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Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Controlling Your Narrative: Crisis Communications for Unpredictable Situations.

Montana 369

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Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Data Is for Marketers.

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Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Higher Logic

JULY 13, 2017

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

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Reid All About it

DECEMBER 2, 2016

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Host: Grit Marketing.

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Reid All About it

MAY 27, 2016

Every week, the association community gathers for Association Chat (aka #assnchat) on Blab, a video streaming platform with live chat on the side. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Join us as we discuss the role infographics play in a healthy communications mix. 1 CAE credit.

North Carolina 150

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Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Everyone is empowered to suggest ideas. .

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MemberClicks

MARCH 23, 2023

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. Use your AMS to build member list segmentations and communicate with people how they tell you they want to be communicated with.

millennials 52

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Association Adviser

SEPTEMBER 19, 2013

By now you have most likely heard of Instagram, the photo- and video-sharing app founded in Oct. In June, the app introduced video capability. You can now share 15-second videos with friends – more than twice the length of Vine videos. Show your members what happened during your legislative day with a video.

Communications 60

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. – Community Case Studies.

Revenue 195

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

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Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

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Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. We wholeheartedly agree.

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Reid All About it

DECEMBER 2, 2016

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 150

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Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

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SCD Group

OCTOBER 14, 2014

HubSpot recently surveyed nearly 3,600 marketing and sales professionals for our annual State of Inbound report (available at link; email required), and asked several questions related to content creation and impact. Three Tips for Producing Online Video from a Popular Youtube Host By Katie Bascuas via AssociationsNow Launching a new video?

Video 40

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Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. The millennial piped in “who reads blogs anymore?”. Blogs Still A Top Platform For Content.

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Blue Sky eLearn

OCTOBER 28, 2019

With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. Targeted Communication. You won’t have to pay for another platform, and your AMS and CMS will communicate seamlessly. Targeted Communication. Personalization.

Member Engagement 136

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.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.

Marketing 68

Marketing Case Study eBook Social Media 68