Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 256

Education New Hampshire Tips Technology 256

Forj

MAY 18, 2021

Through the pandemic, everyone is learning to get more and more used to being on video. That being said, it’s no mystery there’s a plethora of video services on the market right now. The main difference between video services is their intended use. Types of Video Interviews. Live Video Interview.

Video 91

Video Review Tools Software 91

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

Strategy 52

Strategy Marketing millennials Social Media 52

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. Sometimes a wake-up call isn’t a bad thing.

Technology 88

Technology Review Innovation Library 88

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Socious

JUNE 10, 2015

Conversations around technology in the world of associations and nonprofits are constantly evolving. So where should you go to find out where technology is headed and how to avoid common pitfalls? We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. So where should you start?

Technology 100

Technology Video Case Study Strategy 100

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

Achurch

MAY 7, 2021

But regardless of your organization’s complexities, the important thing is to use cloud-based technologies. We have compiled the seven most essential technology categories every organization should have to operate remotely successfully. #1: 1: Video Platform. The pandemic has accelerated the widespread use of video conferencing.

Technology 110

Technology Team Project System 110

Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. But all video is not created equal.

Strategy 272

Strategy Video Technology Innovation 272

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There are technology tools that can make information and data analytics accessible to everyone. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

Video 88

Video Social Media Committee Team 88

Reid All About it

DECEMBER 1, 2023

Good things happen when you have good relationships with technology partners. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Project success stories. 1 CAE credit. . More info/register. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. via ClassicFM Yasher Ali’s dog comes home with his buddy— video.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

JANUARY 12, 2024

These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Host: Association Women Technology Champions Guest: Cecilia Sepp, Principal & Founder, Rogue Tulips Consulting *All events are online at Eastern Standard Time unless otherwise noted. . –

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. What we liked: Nike actually used their customers in their video. 3) Nothing Beats a Londoner; Nike.

Examples 247

Examples Marketing Video Software 247

Higher Logic

DECEMBER 27, 2016

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. Image messaging apps, which allow smartphone users to edit and send pictures and short videos, have quickly grown in popularity.

Social Media 120

Social Media Marketing Video Content 120

Wild Apricot

NOVEMBER 23, 2010

Technology in the Arts has just released a well-researched and well-written review of the legal issues surrounding the use of video footage, Social Media, Video Footage, and the Law: What performing arts managers need to know. read more ). read more ).

Social Media 150

Social Media Video Review Technology 150

Reid All About it

APRIL 19, 2024

Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). CAE credit. More info/register.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fri 6/4 at 12 p.m.

Video 367

Video Innovation Content Technology 367

GrowthZone

JUNE 14, 2018

Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. VIDEO TOPIC IDEAS. VIDEO WORKS. VIDEO TIPS.

Video 111

Video Social Media Library Revenue 111

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. More info/register. Fri 6/18 at 12 p.m. – EventTech Chat.

LMS 369

LMS Certificate America Committee 369

Association Adviser

APRIL 20, 2015

Marketing & Communications Revenue Technology communication tool content events member engagement non-dues revenue ROI sponsors sponsorship video video content video marketing video portfolio video program video strategy' For more about this topic, click on the headline.

Video 60

Video Revenue Member Engagement Content 60

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Fri 3/25 at 12 p.m. – EventTech Chat.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Real-time messaging, video chat, better intel for associations—yes, bring it on! Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.

millennials 370

millennials Survey Team Education 370

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. This modular consumption habit is everywhere: putting together a playlist instead of buying an album, or an assortment of video streaming services instead of a cable package.

Marketing 150

Marketing Certificate Education Michigan 150

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

YourMembership

JULY 26, 2012

Technology. It’s Conference Season: don’t forget video. If you’re blogging about your pre-conference adventures, consider a video blog leading up to the event as well. Oh my gosh, I saw your video about your pink fuzzy slippers. Do a video synopsis, book review or commentary regarding the keynote.

Video 150

Video Conference Social Media Software 150

YourMembership

APRIL 3, 2012

Technology. The term “gamification” turns a lot of traditional associations and companies off as they envision young members sitting around playing video games but “gamifying” your offerings is not about bringing in Guitar Hero or World of Warcraft to your next event or meeting. Video games do use game theory.

Technology 150

Technology Software Social Media Price 150

Associations Now

JUNE 2, 2017

Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a human face on your campaigns. With some basic editing skills and a camera, one association has found a new way to highlight member voices through video. Droege shoots many of TechAssure’s videos himself.

Video 56

Video Recruiting Recruitment Tools 56

Association Adviser

DECEMBER 11, 2014

Association Adviser interview with Aaron Weisberg, Video Sales Manager, Naylor Association Solutions. The post Nothing Says Engagement Like Association Video appeared first on Association Adviser -. From the Front Lines Marketing & Communications Technology Aaron Weisberg association video non-dues revenue video'

Video 60

Video Revenue Communications Technology 60

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

Newsletter 266

Newsletter Certificate Denver Case Study 266