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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.), AMS requirements.

Chicago 205

Chicago Education Certificate Revenue 205

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DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. .

Vermont 285

Vermont DC Washington Education 285

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Host: DC-Metro Association-Nonprofit Tech Network. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53

Revenue Certificate Blended Learning Discount 53

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NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

Certificate 370

Certificate System Dallas Price 370

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Report an upward trend in 3-year annual revenue. Therapists utilize the site to market their practice. Compelling Member Engagement Using “Pull” and “Push” .

Member Engagement 119

Member Engagement Case Study DC eBook 119

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. Host: Professionals for Association Revenue Speaker: Park Howell, founder, Business of Story Wed 6/21 at 2 p.m. –

Project 195

Project Tools Revenue Metro 195

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list. Reprinted with permission.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

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SEPTEMBER 15, 2017

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC).

Raleigh 203

Raleigh Arlington Social Media DC 203

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370

San Diego Price Strategy Education 370

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JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. DC SAFE (Small Association Forum for Executives). – Sample Swap for Newsletter Templates. 1 CFRE credit.

LMS 150

LMS Raleigh Content millennials 150

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JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). 1 CMP credit. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

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MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

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MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. Location: Washington DC.

DC 44

DC Washington Revenue Communications 44

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APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Location: Washington DC. 1 CAE credit.

DC 30

DC Washington Revenue Chicago 30

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AUGUST 3, 2018

Newsletters are immortal —and so is news of their death and rebirth,” says Dave Pell, who shares six tips for publishing excellent newsletters. He should know—he writes one of my favorite evening newsletters. What can you learn from their practices and apply to your marketing tactics? Chapter Roundtable in Washington DC.

Newsletter 34

Newsletter Washington DC Tools 34

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AUGUST 19, 2022

Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Host: DC chapter/International Association of Exhibitions and Events. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. More info/register. 1 CAE credit.

Technology 43

Technology Software Cost Products 43

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. We rounded out 2022 with a small meet-up in DC and want to keep the momentum going with a networking meet-up in Reston, VA. I know how frustrating it is when your association is only connected with a small percentage of employees at member companies.

Learning Management System 41

Learning Management System Education Committee System 41

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JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Chapter Roundtable in Washington DC. Location: Washington DC. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37