Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Location: Washington DC. 1 CAE credit. More info/register. 1 CAE credit. More info/register. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

DECEMBER 8, 2017

A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself. KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. Location: Washington DC.

DC 150

DC Washington Review System 150

Reid All About it

NOVEMBER 3, 2017

And I especially love it when others do it for me—those are the newsletters I value most. WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones.

DC 150

DC Washington Innovation Price 150

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

Reid All About it

MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. And finally, here’s one for you my freelance friends: a post by Jocelyn Glei—who by the way has a good newsletter —about maintaining your sanity and productivity when you work alone all the time.

Chicago 153

Chicago DC Washington LMS 153

Reid All About it

SEPTEMBER 15, 2017

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC).

Raleigh 203

Raleigh Arlington Social Media DC 203

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. Josh Spector ).

Certificate 370

Certificate System Dallas Price 370

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. Associations can utilize industry market research to surface new trends to surface potential disruptors.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list. Reprinted with permission.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Host: DC-Metro Association-Nonprofit Tech Network. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MARCH 29, 2019

And if that isn’t cool enough, check this out: “Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”. Location: Washington DC. More info/register.

Arlington 170

Arlington DC Certificate Washington 170

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. DC SAFE (Small Association Forum for Executives). – Sample Swap for Newsletter Templates. Host: Informz.

LMS 150

LMS Raleigh Content millennials 150

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). 1 CMP credit. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. How AI will Impact Digital Marketing in 2023 Description not on website at publication time. More info/register.

Project 195

Project Tools Revenue Metro 195

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Content Education 50

Reid All About it

AUGUST 3, 2018

Newsletters are immortal —and so is news of their death and rebirth,” says Dave Pell, who shares six tips for publishing excellent newsletters. He should know—he writes one of my favorite evening newsletters. What can you learn from their practices and apply to your marketing tactics? Chapter Roundtable in Washington DC.

Newsletter 34

Newsletter Washington DC Tools 34

Associations Now

OCTOBER 28, 2016

In a blog post for Inbound.org , writer Jimmy Daly (the editor of the popular newsletter Swipe File ) talks about a few of the unconventional strategies he uses to form new blog posts. Whether you’re trying to reach lawmakers in DC or readers in a local market, op-eds are useful tools for pushing an advocacy message forward.

DC 40

DC Newsletter Tools Strategy 40

Slice-Works

SEPTEMBER 18, 2014

We started our blog in late 2000, as a way to step up our engagement in social media and validate the credibility of our claim as top-tier branding and marketing strategists and creatives. Our plan is to interview local, Washington DC talent in the Branding and marketing space and share their knowledge with you, our audience.

Recruiting 28

Recruiting Recruitment DC Newsletter 28

Beekeeper Group

MARCH 27, 2020

When letters containing the bacterium anthrax arrived at the DC offices of Senator Patrick Leahy (D-VT) and former Senator Tom Daschle (D-SD) in October 2001, multiple Capitol Hill buildings closed for decontamination. There are other reasons that supporters, activists and members of various organizations cannot visit DC for a fly-in.

Social Media 41

Social Media Video DC Newsletter 41

.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

SEPTEMBER 7, 2018

Curated newsletters are where it’s at. Still not sure how inbound marketing could work for your association? Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. Guest: Hailey Friedman, Head of Marketing at Improvado.io

DC 30

DC Washington Chicago Tools 30

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Location: Washington DC. 1 CAE credit.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. Location: Washington DC.

DC 44

DC Washington Revenue Communications 44

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. We rounded out 2022 with a small meet-up in DC and want to keep the momentum going with a networking meet-up in Reston, VA. I know how frustrating it is when your association is only connected with a small percentage of employees at member companies.

Learning Management System 41

Learning Management System Education Committee System 41

Reid All About it

AUGUST 19, 2022

Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Host: DC chapter/International Association of Exhibitions and Events. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. More info/register. 1 CAE credit.

Technology 43

Technology Software Cost Products 43

Plexus Consulting

DECEMBER 1, 2014

This is like using a map of Washington, DC to find your way around the streets of Paris! Are you hitting your benchmarks—or has your market changed so fundamentally that you need to rethink your approaches? Don’t assume that just because you are sending them a newsletter that they are receiving the message that you think they are.

How To 40

How To Course DC Newsletter 40

Association Adviser

DECEMBER 20, 2017

I published an article in VSAE’s newsletter one time. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Kelly Clark is the manager for online marketing at Naylor Association Solutions. On increasing membership value: Jeff Wilson, AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

I published an article in VSAE’s newsletter one time. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Kelly Clark is the manager for online marketing at Naylor Association Solutions. On increasing membership value: Jeff Wilson, AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60