Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CMP credit. 1 CMP credit. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association.

Strategy 100

Strategy eBook Virginia Survey 100

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. It’s a journey that begins with leadership and strategy.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MARCH 26, 2021

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Intuitive innovation. That stinks. Wait, what?

Innovation 259

Innovation San Diego LMS Strategy 259

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Intriguing. Virtual conference of the week.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Jamie Notter

SEPTEMBER 12, 2012

I facilitated a staff retreat for a department within a larger association yesterday, and they asked me to talk to them about innovation. So instead of borrowing a definition of innovation from one of the many innovation experts out there, I decided to invent my own definition: Innovation is change that unlocks new value.

Innovation 70

Innovation System Products Strategy 70

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. I will definitely make that again.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Sponsorship strategy. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Take advantage! Virtual event benchmarking data.

Montana 369

Montana Conference Education Tennessee 369

Membership Marketing

NOVEMBER 8, 2019

Some definite answers are apparent from the insights that we have gathered in this year’s research. In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Association podcasts.

Committee 195

Committee Education Software Technology 195

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. Where Community Fits in Your Overall Digital Engagement Strategy. Struggling with your data strategy? Website insight. Wed 4/14 at 2 p.m.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. – Proven Strategies to Increase Member Retention. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Higher Logic

MARCH 7, 2017

Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table. 52% of operations/support teams participate, followed by 48% of corporate communications teams and 36% of strategy teams. Marketing is the gateway department.

Survey 214

Survey Team Marketing Content 214

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Host: NimbleUser.

Raleigh 203

Raleigh Arlington Social Media DC 203

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Kit” (innovation in a box) and then crowd-sourcing the most impactful tools that people use throughout the Disruptor League. What the deuce? She’s right.

Innovation 273

Innovation Conference FAQ Industry 273

Associations Now

AUGUST 27, 2013

These Barriers Keep You From Conference Innovation by @JeffHurt [link] #pcma #assnchat. Hurt says that today, conferences must focus on building a stronger consumer experience—and outdated strategies are barriers to that happening. How can you market your expos and events in innovative ways? ht @ jcufaude ).

Social Media 40

Social Media Innovation Conference Tools 40

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Montana 365

Montana Content Price Strategy 365

Reid All About it

OCTOBER 22, 2021

Innovative events. Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Who can argue with that? Host: ASAE.

San Diego 195

San Diego Education Social Media Content 195

Spark Consulting

JANUARY 2, 2018

We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not least of which because there’s not a lot of intra-industry competition (i.e., Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link].

Minnesota 150

Minnesota millennials Case Study Innovation 150

Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Evelien Aernaudts, Abbit Meeting Innovators. Member communications. The survey closes Friday, April 30. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. Another finding from the Freeman survey: people are registering much later for events. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Hear about strategies to create and evolve your LMS to ensure it becomes a strong foundation to grow your online education. Presenter: Julia Campbell of J Campbell Social Marketing.

LMS 186

LMS DC Social Media Washington 186

.orgSource

OCTOBER 24, 2023

Despite these and plenty of other reasons to take a deep dive into you, Eurich’s research also revealed that, based on her definition, only about 10-15% of people are truly self-aware. Participants find guidance, innovative thinking, and the opportunity to view their roles through a new lens. Find trusted advisors.

Leadership 88

Leadership Class Team Communications 88

Spark Consulting

APRIL 26, 2022

Together, all three perspectives help us better understand the forces at play and potentially illuminate strategies that could produce a more realistic set of expectations and operating structure for chapters. This has always been a fraught area for associations. Chapters within a unified dues structure (i.e.

Report 195

Report System Survey Proposal 195

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. Sharon Rice ,orgSource’s managing director of business strategy, and I recently had a conversation about how an integrated approach to strategy gives plans the muscle to be actionable. The concept of personas has been around for a long time, but it’s definitely underused.

Strategy 40

Strategy Analysis Membership Management Leadership 40