Reid All About it

JANUARY 12, 2024

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. For this reason and many others, mentoring is rapidly becoming recognized as a highly effective worldwide human resource development process. Wait, there’s more WTF is the fediverse?

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Nexus Marketing

JUNE 27, 2023

With the platform achieving over 100 million active users in just under two months since its release, it’s become clear to all digital marketers that ChatGPT , an AI-powered tool, isn’t going anywhere. While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity.

Process 40

Process Content FAQ Guidelines 40

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Information about your nonprofit’s mission.

Marketing 52

Marketing Video Social Media Revenue 52

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Under it, we see the normal paid and organic search results. Does this matter? For most websites, not really.

Content 52

Content System Analysis Resources 52

Association Analytics

FEBRUARY 14, 2022

This is not a long process. Process – If you have a question, what is the process to get your answers? Or do you have to go through a long process to get the answers? Improved efficiency that will reduce manual work, optimize processes and eliminate redundancy. This will help increase membership and revenue.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. Continuously Improve Quality Digital transformation is a process of continuous quality improvement. One thing has definitely changed. The Gartner Technology Glossary offers these definitions.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Our AI future. Event apps. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. Is it a system, a process, a style, a tool, or software? Don’t give that up! Quick hits Good news! 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. This conversation will be a starting point for those unsure of where to begin, as well as a welcome space for those who have already started this process to share their experiences.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

APRIL 9, 2021

From renewals to non-dues revenue, and from prospecting to engagement and expectations, where does community fit in your tech stack and where do we draw the line of exclusivity? The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% Johnson Experience Marketing. More info/register.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. The six months since lawmakers and the administration reached an agreement in December on fiscal 2020 spending have been unlike any other in the history of the appropriations process. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

DECEMBER 4, 2020

In IAFC’s case, they provided a guide to help fire departments integrate DEI into their processes. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Event Revenue and Sponsorship ROI. Skip down to the list of free webinars if you prefer takeout. CAE credit. Tue 4/27 at 1 p.m. Wed 4/28 at 2 p.m. 1 CAE credit.

Revenue 370

Revenue Strategy Content Education 370

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. These women faced the pause in events, processed their emotions and options and took decisive action.

Montana 359

Montana North Carolina Content Certificate 359

Achieve

AUGUST 18, 2020

Develop an event marketing strategy. As with any event your organization hosts, setting a few parameters at the beginning of the planning process will be helpful to ensure you get the most from the event. A specific revenue target will be extremely useful for guiding your item procurement strategy. Marketing and tech team.

Guidelines 98

Guidelines Software Price Revenue 98

Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? Customer engagement and employee workflows impact numerous processes.

How To 166

How To System Team Marketing 166

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Skills-based volunteering.

Committee 195

Committee Education Software Technology 195

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Higher Logic

OCTOBER 22, 2019

These automated communications features make this process easy and allow your association to stay in touch with all of your members whenever you need to reach them. Automated communications keep all of your members in the loop and save your team time (and increase event revenue !) Automate your communications. Easy to produce and use.

System 192

System Association Management Software Strategy 192

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Lunch provided.

Raleigh 203

Raleigh Arlington Social Media DC 203

Mariner Management

NOVEMBER 23, 2020

The first session, led by Charlotte Muylaert of Billhighway gave us a working definition of a bright spot and a process for identifying and sharing. That support was instrumental in both marketing and growing the program and in developing a revenue source.

Charlotte 62

Charlotte Austin Leadership Maine 62

GrowthZone

MAY 18, 2017

Take the first step in tackling your revenue obstacles. Access our free guide, Using Technology to Streamline Non-Dues Revenue right now! As a matter of fact, you’re probably further along in the process than you realize. ” – Jay Bauer, author of the book Youtility: Why Smart Marketing Is About Help Not Hype.

Revenue 87

Revenue Marketing Products Communications 87

MemberClicks

MAY 13, 2024

A simple definition of online community engagement is the amount of interaction between your organization and its members in the digital space. Maybe there’s nobody on deck who has a marketing background of any kind. Highlight member successes Member successes are absolute marketing gold. What is online community engagement?

Strategy 52

Strategy Survey Leadership Content 52

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Gerd De Bruycker, marketing director at Cisco Systems. Hear about the successes – and stresses – of the virtual production process. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221