Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members? You need to continually show new value and ROI.”

Report 95

Report Marketing Recruiting Recruitment 95

Association Freak

MAY 21, 2022

But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. On-demand discounts. Laggard organizations have fallen further behind, and many will continue to do so.

Revenue 72

Revenue Discount Products Marketing 72

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. TechSoup Tour: How to Access Donations, Discounts, and Resources. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. Tue 1/15 at 2 p.m.

DC 275

DC Washington Learning Management System LMS 275

GrowthZone

AUGUST 2, 2022

These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes. Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Banner ads, custom push notifications, leveraging data and insights to identify hot leads for sponsors—the opportunities to generate revenue through event app sponsorships are endless.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. With extensive features that anticipate your needs and maximize your revenue, A2Z is your number one trade show management software that understands you and your organization, every step of the way.

Tools 52

Tools How To Software Cost 52

Association Briefings

MAY 6, 2021

Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. How Can We Help?

Marketing 52

Marketing millennials Email Marketing Social Media 52

Membership Marketing

FEBRUARY 21, 2011

Innovation through Collaboration. We are always looking for new innovative ways to do things better. So I wanted to share two items that I came across this week that attribute successful innovation to collaboration. First, innovation is collaborative. Where do you find your place to innovate through collaboration?

Innovation 40

Innovation Marketing Price Survey 40

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Having the right tools can make it easy to boost volunteer engagement and drive non-dues revenue.

Revenue 78

Revenue How To Discount Proposal 78

Fonteva

FEBRUARY 24, 2021

Membership level: Your CRM should apply badges, special permissions, or discounts based on membership level when members make online purchases. For example, it’s good practice to use a personal greeting and friendly tone and incentivize early renewals with discounts or other perks. Event management. Payment processing.

Membership Management 52

Membership Management Software Review Directory 52

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. Not necessarily.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

MemberClicks

APRIL 26, 2024

Job boards and job board software changed the foundation of both finding a job and in how companies and organizations recruit. We will show how adding the right job board software to your association website can add to your non-dues revenue stream. NiceBoard NiceBoard allows users to manage pricing, discounts, and billing.

Software 52

Software Discount Price Revenue 52

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370

San Diego Price Strategy Education 370

Membership Marketing

SEPTEMBER 29, 2011

Today, membership associations are introducing a variety of operational models and revenue streams. Innovation is a must:” 5. I feel it is giving me a bit of a wake up call too as I don't feel as innovative and creative lately in my approaches to membership growth. Dues Discount. (4). Membership Recruitment. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 8, 2012

” Social media is still in its infancy compared to other more mature marketing channels, but over time we will see innovative approaches that will help it become part of a predictable and projectable marketing tool. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Non-Dues Revenue. (1).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Innovation through Collaboration. Dues Discount. (4). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

APRIL 10, 2012

The bottom line is that association business models are broken and in need of radical innovation right away. My firm offers a number of services ranging from survey research, to member recruitment, to member engagement, to renewals, to web design, to internet marketing, to list management. Dues Discount. (4). Non-Dues Revenue.

Products 40

Products Survey Social Media Price 40

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. You could narrow your choices by looking at where your organization’s programming and content resources will generate the most revenue and engagement. The goal might seem obvious. You want to grow the love—right?

Marketing 68

Marketing Case Study eBook Social Media 68

Membersuite

JUNE 21, 2023

” A glance at your website should reveal an obviously innovative and agile organization. Some of them have relationships with recruiters and headhunters too. She secured “the BEST discounts” on a curated selection of technology from 50+ partners. How Can Associations Compete With These New Communities?

How To 78

How To Education Discount millennials 78