Spark Consulting
DECEMBER 9, 2014
'How do you write good marketing copy? In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms.
Wild Apricot
DECEMBER 9, 2014
'The newest article in our Membership Knowledge Hub – A New Way to Think About Leadership Development – explains that membership-based organizations need to empower their volunteers and volunteer leaders by strengthening and building their leadership capacity.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aaron Wolowiec
DECEMBER 9, 2014
'Just as we all start trying to lose those holiday pounds, it looks like 2015 is going to be a fun year for food and drinks. Drinks served in mason jars. Art installations created from donuts. DJ booths made from cookware. Out-of-the-box – and off-the-plate thinking – will define 2015, according to a new e-book by socialtables, which produces cloud-based software for the hospitality industry.
Idea Architects
DECEMBER 9, 2014
'18-year-old me getting a bit choked up as I deliver my final address as state president of the Illinois Association of Student Councils to about 1000 people at the convention closing banquet. What have you learned from your more than 30 years of speaking and facilitation workshops? That was the question a graduate student recently asked when interviewing me for one of his classes.
Advertisement
Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
DECEMBER 9, 2014
'So … how many of your members have old-school clamshell phones that they still actively use? There may be more than you think. Here’s a quick reminder to balance the bleeding edge with the tried and true. For more than a decade, the iPod Classic was an icon of mainstream culture. But it was one song that didn’t remain the same. Three months ago, the device, which at that point hadn’t been updated in about five years, finally fell from its long-standing place on Apple’s s
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
.png)
|
Associations Now
DECEMBER 9, 2014
'In its third year, the #GivingTuesday movement continued to see huge gains across several categories. While donation totals are still being calculated, several estimates put the number close to $50 million. For all the spending consumers did from Black Friday to Cyber Monday, they dug even deeper into their pockets last week for #GivingTuesday. Donations are still being calculated, but several sources estimate that the total will come close to, and possibly surpass, $50 million.
SCD Group
DECEMBER 9, 2014
'what will it do for my “lawn?” As I was watching a couple of recent television commercials, I recalled a comment my PR professor made more than 40 years ago: If you are in the lawn seed business, remember that your audience is saying, “To hell with your grass seed, what will it do for my lawn?” I’ve never forgotten this (and some other gems from Walt Seifert).
Associations Now
DECEMBER 9, 2014
'100k The number of veterans the American Trucking Associations pledged the industry would hire within the next two years. “There’s no higher calling for an American than to serve in our armed forces, and I’d like to think that driving a truck—delivering America’s most essential goods safely and efficiently—is also a high calling,” ATA CEO Bill Graves said last week.
Beth Kanter
DECEMBER 9, 2014
'My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. The methodology and report provide some great insights about how to think about social media behaviors of our audience.
Advertisement
Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
.png)
Associations Now
DECEMBER 9, 2014
'89 % The percentage of venture capitalists who are male, according to a 2011 NVCA survey conducted with Dow Jones VentureSource. The study also found that 87 percent of investment professionals surveyed were Caucasian, 9 percent identified as Asian, 2 percent identified as mixed race, and another 2 percent called themselves either black or Latino. In an effort to improve diversity in the startup world, the National Venture Capital Association announced a task force this week to tackle the issue
Associations Now
DECEMBER 9, 2014
'Dozens of nonprofits have applied for public funding in response to a rise in commercial rents corresponding with San Francisco’s growing status as a tech hub. The city has launched a fund intended to prevent nonprofits from going under, but for many organizations, it’s already too late. San Francisco’s increasing status as the center of the tech universe has strained many of the city’s residents—and that includes nonprofits, too.
Associations Now
DECEMBER 9, 2014
'How rewards can encourage good member behavior. Also: Automating unstructured tools is the next step in smoothing out workflow. Associations are about expectations—on both sides of the coin. Members have expectations of the associations they join. And associations have ideas about actions they want their members to take. However, members generally have the control in this equation: If members don’t want to do something, they won’t.
Associations Now
DECEMBER 9, 2014
'A key mobile trade group was the subject of a recent story suggesting it may have been targeted by National Security Agency surveillance efforts. But in a response this week, the group denied that its systems were infiltrated. For more than a year, associations have found themselves needing to respond to the issues raised by reports of a surveillance program led by the National Security Agency (NSA).
Advertisement
Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
DECEMBER 9, 2014
'A partnership between the New York State Restaurant Association and Delivery.com gives members discounted delivery service. What’s the benefit? The New York State Restaurant Association (NYSRA) has partnered with Delivery.com to offer members exclusive benefits and lower transaction fees through the online ordering and local delivery service. “We’re thrilled to be partnering with the New York State Restaurants Association,” Mike Davis, vice president of sales and business development at Deliver
Expert insights. Personalized for you.
304 
Let's personalize your content