Mon.Apr 13, 2015

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It’s On! National Volunteer Week 2015

Wild Apricot

'National Volunteer Week is on from April 12 to 18. Here are some ideas for how you can recognize your amazing volunteers and share your stories.

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Association Chat: Mobile Apps for Your Association Events

KiKi L'Italien's Acronym Soup

'This week, I''ll be moderating a panel of experts on the subject of event apps for the Potomac Chapter of Meeting Professionals International (PMPI). To go along with that theme, event apps will be the focus of this week''s Association Chat.and there''s a lot to talk about! Julius Solaris, author of the eBook, The Event App Bible , shares some staggering statistics from his research that indicate a wide, but narrowing, gap between what meeting planners want from an event app and what the mobile

eBook 140
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#NVW2015 - Shining the Spotlight on Volunteers

Mariner

'All week we want to highlight our volunteers during #NVW2015. And today, we thank our volunteers for their ideas and their willingness to work those ideas.

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Listen to the Outsider

Eric Lanke

'Last week I had the experience of being the outsider. I won''t go into too many details. It was a kind of strategy session. A group of us were brainstorming and trying to come up with a some creative solutions to some perplexing problems. And I was the unique one in the room. The one with the different background. The one not fully understanding the environment he was in.

Class 100
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Turning Your Mission Into a Message

Associations Now

'Future employees want a clear sense of your association’s mission. So do those who work with you now. So how are you delivering it? If you’re an entrepreneur, you know what an elevator pitch is—it’s the explanation you give about what your company does and why it matters, distilled to the length of the average elevator ride. (Not easy; also, imagine how likely you are to be sold while stuck with a stranger in an elevator.

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Mediocre Golf Association: Tournaments for the Rest of Us

Associations Now

'An association parodying the PGA has managed to get a burst of momentum by holding tournaments for players who can’t get below par—perfect for those who roll their eyes at The Masters. And yes, it started as a joke. The Mediocre Golf Association (MGA) doesn’t have Tiger Woods or Jordan Spieth , but it does have Fat Mike. “Fat Mike” Burkett—a punk-rock icon known for his bands NOFX and Me First and the Gimme Gimmes, as well as for his record label Fat Wreck Chords —is per

Revenue 82
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Be sure you're right then go ahead--When is it wise to lay all on the line?

Plexus Consulting

'By Steven M. Worth, President at Plexus Consulting Group, LLC It was a thought-provoking moment. An old-line professional society with a distinguished pedigree (let''s call it association "A") that had seen its membership slowly decrease over the years had just undertaken an extensive market survey and had incorporated these findings into a bold strategic plan that promised to put them back on the path to growth.

Survey 46
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Survey: Coverage for Mental Health Care Still Trails Coverage for Physical Care

Associations Now

'New research from the National Alliance on Mental Illness shows that insurance companies are failing to provide adequate coverage for mental health and substance abuse services, compared with coverage for physiological care. People with mental health and substance abuse disorders have long faced barriers to getting sufficient healthcare, a problem perpetuated by a deep-rooted bias toward treating physiological disorders over mental ones, advocates for better mental health services say.

Survey 79
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Volunteer Engagement 2.0: Pre-Order Your Copy Now!

Beth Kanter

'In mid-May 2015, the book “ Volunteer Engagement 2.0 ” will launch and I’m proud to be among 35 chapter contributors! Can you guess the topic of my chapter? The book is about: Striking a balance between actionable strategy and broad discussion of the issues surrounding volunteerism, Volunteer Engagement 2.0 helps readers craft a volunteer program that reflects the organization’s mission and approaches daily management needs with an eye toward the future.

Sample 46
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Cannabis Association to Tommy Chong: Sorry, It’s Not Personal

Associations Now

'800+ The number of corporate members of the National Cannabis Industry Association, according to NCIA Executive Director Aaron Smith. Smith told Associations Now that the group hopes to see that number double. While the comedian and entrepreneur has been a prominent advocate for legal marijuana, the National Cannabis Industry Association decided that Tommy Chong’s message to Washington could be the wrong one for its legislative fly-in.

Seattle 77
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Monday Buzz: The Results of a Gigantic Email Survey

Associations Now

'Billions of emails have been thoroughly examined, and the results should interest every association. Plus: the raw numbers of an event’s green energy initiative. A gigantic new study, which surveyed more than 2 million Yahoo email users and 16 billion emails, provides a fresh perspective into how we actually engage with email. The study, titled “Evolution of Conversations in the Age of Email Overload,” comes as a result of a joint effort between USC Information Sciences Instit

Survey 74
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Growth Accelerating for Private Insurance Exchanges, Report Says

Associations Now

'A new report by Accenture predicts that enrollment in private health insurance exchanges could grow dramatically over the next three years. A likely driver: the “Cadillac” tax on high-cost insurance that is set to go into effect in 2018. Enrollment in private health insurance exchanges has doubled in the last year, a trend that will likely continue over the next several years, according to a new report by global management firm Accenture.

Report 66
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Organic Advertising Fund Creates a Marketing Beef

Associations Now

'The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers across the country—but some organic farmers are not on board. What is “organic,” anyway? That’s the question the Organic Trade Association wants to answer for consumers who aren’t sure of what constitutes organic when purchasing food products.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.