Higher Logic

OCTOBER 24, 2018

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention. Again, this depends on the purpose of your email.

Tips 89

Tips Email Marketing Newsletter Content 89

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

How To Discount Social Media Software 130

Membersuite

JULY 16, 2021

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Take advantage of the data in all your different systems.

Report 175

Report How To Committee System 175

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Recruiting 86

Recruiting Recruitment Minnesota Georgia 86

WBT Systems

JUNE 26, 2017

During a challenge, a big project or goal is broken down into manageable daily chunks. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. The challenge goal(s) will guide your content development and your marketing copy.

Member Engagement 161

Member Engagement LMS Discount Education 161

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. More info/register. Host: Propel.

Revenue 195

Revenue Video Strategy Industry 195

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable. Step 1: Follow marketing best practices. Know your audience.

Video 70

Video Process Certificate Course 70

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement. Tout segmented programming via email. It seems like a lifetime ago, doesn’t it?

How To 68

How To Social Media Newsletter Video 68

Slice-Works

MARCH 23, 2018

Is your marketing strategy translating to traffic and leads? I’ve always said that there are no silver bullets in marketing. Even though I liked the dashboard visuals, I wasn’t able to sync my newsletters to a dashboard. That’s why social media analytics are so important. What are your top performing posts?

Social Media 28

Social Media Strategy Review Newsletter 28

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Content Education 50

Guilt by Association

MAY 8, 2010

This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. More and more, producing breakthrough results in your marketing and communications campaigns depends on your ability to destroy the silos in your organization. Yes, YOUR ability. Show her what’s working, and not working.

Newsletter 40

Newsletter Email Marketing Social Media Strategy 40

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 52

Industry Marketing Social Media New Jersey 52

Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. And this can make executing your email newsletter tricky business.

Newsletter 90

Newsletter Process Products United States 90

Association Briefings

AUGUST 23, 2021

Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Yes, no, maybe so?

DC 30

DC Washington Revenue Chicago 30

MemberClicks

OCTOBER 10, 2023

This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay. This will build the foundation for a multichannel marketing strategy aimed at attracting the members your program is built for.

Software 52

Software Membership Management Newsletter Revenue 52

GrowthZone

NOVEMBER 23, 2020

Workflow automation/project management. Marketing automation. Email marketing. Email marketing. Email marketing. Campaigns and email marketing. See Partnerships for an updated, full listing. FEATURES : Chapter management. Custom membership structures. Communications module.

Membership Management 78

Membership Management Software Directory System 78

Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.

Tools 69

Tools Price Cost Newsletter 69

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Fonteva

SEPTEMBER 30, 2019

That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Retain more members and grow like never before with one of the most agile and intuitive AMS solutions on the market! Plus, tighter data reports and projections make it easier than ever to plan a winning campaign.

Software 40

Software Association Management Association Software Tools 40

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Generate blog content.

How To 52

How To Social Media Video Content 52