Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Higher Logic

MAY 29, 2020

New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Organize volunteering opportunities. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. But that’s where a marketing plan can help. This is a primary focus for many membership marketing plans. Better engagement with your current members.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

OCTOBER 20, 2023

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. This increases the efficiency and effectiveness of your organization.

Software 52

Software Association Management How To Email Marketing 52

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! You have new members. It’s the same with new members to your association. That’s why member onboarding is so important. Start by thanking new members for their membership. If you need new members to do something, be sure to state clearly what you need them to do and why.

How To 148

How To Newsletter Examples Communications 148

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members. Communicate more effectively with members.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

OCTOBER 5, 2018

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. How to Fuel Exceptional New Member Experiences.

DC 170

DC Washington Tools Certificate 170

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. That’s why many organizations are turning to integrated learning experiences.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

OCTOBER 21, 2022

The Performance Agreement (Digital Experience | S³ (S)peaker (S)ession (S)eries). Good organizations develop their employees while great organizations develop their people. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Mon 10/24 at 1 p.m. – every Monday.

Revenue 44

Revenue Email Marketing Education Review 44

MemberClicks

MAY 13, 2022

Ready to learn more about association management systems and find the right software for your organization? This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Member Data Management.

Software 52

Software Association Management Price System 52

Reid All About it

SEPTEMBER 10, 2021

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. 30 Email Tips in 30 Minutes.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

NOVEMBER 2, 2018

You’re missing a big opportunity if other organizations offer online learning programs to your audience but your association only provides education the traditional face-to-face way. Recharge your Member Experience. Member value propositions are rapidly changing from expectations to experience-driven experiences.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. . Tue 7/18 at 1 p.m.

Education 39

Education Price Tools Technology 39