Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

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Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

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Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name.

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Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

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Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Interested in learning more?

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

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Associations Now

APRIL 12, 2023

The association analyzed and mapped the data using its email system to determine how much email, on average, members received from all departments. Data as Cleaning Solvent LaRose recommends associations conduct an email audit to examine existing emails and determine what’s working and what isn’t.

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Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. However, with advancements in technology and an online world saturated with experiences, it’s always a good idea to review the basics and see if there is any room for improvement. Association member engagement strategies. Email marketing.

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Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. Translation: In order to experience said boosts in membership from younger people, your engagement strategy must be broader than one age group (ahem, Baby Boomers). Simply put: stereotypes are outdated and assumptions can’t be ground for your strategy. Cue the Aretha).

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Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments? The Promotional Products Association International used this strategy to promote their community launch , boosting their initial success.

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Higher Logic

JULY 19, 2018

But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Include these 5 tactics in your strategy before hitting send.

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Associations Now

AUGUST 2, 2019

“And every action the user takes informs the machine models that determine how future emails are delivered.”. Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can boost both subject lines and full messages.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Strategies for identifying your ideal audience Identifying your ideal audience is what will set you up for success in selling your membership.

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Fonteva

MARCH 19, 2020

Identify opportunities for technological innovation. For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. Data can improve your member communication strategies in a variety of ways. Understand lags in membership.

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Associations Now

SEPTEMBER 26, 2017

Well, you can, but that’s not your best strategy.). When Destination Marketing Association International (DMAI) announced it was rebranding itself as Destinations International, the group invested in a paid social media campaign to significantly boost its Twitter followers and Facebook likes. .”

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Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. This ensures no member is deterred due to an unfamiliar, inconvenient website regardless of the technology they’re visiting it through.

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Slice-Works

MARCH 23, 2018

While social media strategy lays out a road map for your success, no one can plan for everything. Changes in technology, changing trends, or new issues in your industry can all present new challenges. Is your marketing strategy translating to traffic and leads? Social Media Strategy: Hi Impact Task #1.

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Association Adviser

MARCH 8, 2016

Before your association sends its next member newsletter or email announcement, ask yourself: when was the last time you updated your email list? The post Clean Up Your (Email) Act appeared first on. For more about this topic, click on the headline.

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Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

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Aptify

DECEMBER 6, 2017

Thanks to its integration with other software in your technology ecosystem, your AMS helps you move prospects, customers, and members through the four stages of the marketing journey : attract, convert, close, and delight. Convert visitors to customers and members with an inbound marketing strategy.

Marketing 56

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Slice-Works

FEBRUARY 20, 2014

In the pre-publication stage, you defined persona-aligned content strategies and goals and constructed an editorial calendar. Your email marketing system should offer data on most frequent day and time messages are opened. Cross-Marketing. CIRCULATE: SHINING A LIGHT ON YOUR CONTENT. Capturing Attention.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

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Newsletter Tips eBook Content 52

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. And if another type of technology is on your wish list, much of their guidance still applies. Director of Technology, New Teacher Center.

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Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

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Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

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Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

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Achieve

JULY 14, 2022

The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . email is not dead! Practically everyone has an email account for one reason or another, so why not use that to your advantage? . Welcome Email Series. Email Newsletters. Thank-You Emails.

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MemberClicks

MAY 13, 2022

Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. When organizations begin investigating new technology, stakeholders emerge, each with their own opinions on the best path forward. Email Marketing. Event Management.

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Reid All About it

JUNE 17, 2016

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

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Reid All About it

SEPTEMBER 30, 2022

She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts.

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Achieve

JULY 23, 2017

Top-performing campaigns incorporate numerous direct response approaches and are supplemented digitally to drive awareness (via social media, email and website). Many technology tools take time to gather data, however, so as soon as you decide the tools you need, get them installed. Get tech in place. That’s where Hannah comes in.

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Associations Now

NOVEMBER 17, 2015

Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. The result is that email marketers are often stuck playing it safe. It’s an effective strategy for its use case. My hands are all over that thing. Thinking Creatively.

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Fonteva

SEPTEMBER 30, 2019

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Customize your communications strategies and automate online benefits like discounts and registration perks.

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Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help. Generate blog content.

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