Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

OCTOBER 12, 2017

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Learn how to take your SOARS and STARS stories to the next level through the art of storytelling. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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MAY 19, 2023

William Penn Chapter events. Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Leadership training.

Strategy 195

Strategy Content Leadership Email Marketing 195

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn the secrets of Coach Prime’s appeal to youth and how to employ similar tactics. CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

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AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Chicago 195

Chicago Certificate Marketing Content 195

Membersuite

SEPTEMBER 29, 2021

Because people are nervous and anxious about making travel and conference plans, your event planning and marketing must take their need for peace of mind into consideration. This powerful duo streamlines your event entry requirements, ensures all attendees meet and helps staff check them in quickly and efficiently. .

How To 110

How To Conference Event Planning Content 110

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. Newsletters. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 23, 2023

As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. Fri 6/23 at 12 p.m. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Reid All About it

AUGUST 4, 2023

Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. TopClass LMS explains how online education programs can help increase member engagement. How can we design an executable learning strategy?

Atlanta 195

Atlanta Price Revenue Denver 195

Protech

MAY 9, 2023

Say your association is planning its first annual conference, relying mostly on an outdated AMS with limited features to prepare for the event. Before the event, participants are confused about where and how to register, and staff members have to spend hours assisting them.

How To 52

How To Software Event Planning Membership Management 52

Protech

APRIL 12, 2023

Whether your association already has an association management system or has never used one before, it’s worth learning more about the software, the essential features to look for, and how to choose the right solution for your association. Here are two examples of how these work in the context of association management: Integrations.

Association Software 52

Association Software Software How To Certificate 52

Reid All About it

MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning.

Revenue 227

Revenue Chicago Leadership Education 227

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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Getting Attention The Google Ad Grant is a great marketing resource for nonprofits.

Software 130

Software Discount Tools Resources 130

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Matt Mayberry, Harvard Business Review ) How to increase email open rates: 13 key success factors with examples.

DC 205

DC Recruiting Recruitment Washington 205

AssociationChat

AUGUST 4, 2020

Is this an ad-hoc event or does this event form part of a wider sales, marketing, or organizational strategy? Check out How to Define Goals and Objectives for Successful Virtual Event Planning. Check out How to Define Goals and Objectives for Successful Virtual Event Planning.

How To 120

How To Video Price Tools 120

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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. How do we make sure work still gets done in our own teams and keep morale high? Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Offer what AI cannot: “curiosity, creativity, empathy, emotion, intuition, and maybe most of all, imagination.” 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

NXUnite

MARCH 19, 2024

While there are several types of nonprofit budgets you might create (such as budgets for specific programs or long-term fundraising campaigns), your annual operating budget serves as the master financial plan for your entire organization, making it a critical component of your strategy.

Tips 130

Tips Handbook Revenue Guidelines 130

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JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Fonteva

MARCH 16, 2022

With a few adjustments to your learning tech, business strategy, and team composition, you can set your association’s learning programming up for ongoing success. Get creative with your eLearning pricing strategy, noting that these models can be combined to create the ideal solution for your association. Marketing courses.

LMS 52

LMS How To Price Course 52

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 9, 2021

WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session. During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload.

San Diego 370

San Diego Revenue Strategy Content 370

Associations Now

APRIL 10, 2013

This means that when someone goes to Google and searches ‘Event Planner’ they are first seeing the accounts which rate highest on Google—many of those rating higher because they are posting on their Google+ pages,” Nicolette Anderson explains on BusyEvent. What social tools are in your event-planning strategy? (ht

Social Media 40

Social Media Event Planning Strategy Video 40

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JUNE 16, 2023

WBT Systems explains what associations need to know about launching a podcast and how a podcast can contribute to the success of your professional development programs. Event planning. Is your event planning to-do list still up to snuff? Event marketing. More info/register. . More info/register.

Project 195

Project Tools Revenue Metro 195

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. To start off, they look at how you can help chapters recover from (and prevent) financial mismanagement. How to Use Behavioral Economics to Build a Successful Monthly Giving Program.

LMS 221

LMS Software Revenue Cost 221

Disciple Media

OCTOBER 26, 2022

How to improve your member journey (in your community). The member experience relates to how members feel during and after interacting with your community. In this post, we’ll take a deep dive into how to improve your members’ journey. So have a strategy for reaching out to those who have strayed. 5: Reactivation.

How To 63

How To Member Experience Content Products 63

MemberClicks

APRIL 26, 2022

Events build community among your members, let you share your message with a wider audience, and demonstrate your value within your association’s field. . But planning an event can be expensive. you might not have a massive marketing budget to pull from for planning costs. Not all events need a sponsor.

How To 52

How To Cost Proposal Social Media 52

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Tony Rossell, Marketing General, Inc. ).

Recruiting 329

Recruiting Recruitment Project Technology 329

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. All events are online at Eastern Daylight Time unless otherwise noted.

Technology 195

Technology Education Arkansas Leadership 195