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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. 8: Innovate. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Hear about newsletter best practices to increase engagement and curate outside content. More info/register. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Caputo, J.D. 1 CAE credit. More info/register. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

MAY 26, 2023

Research says alone time could yield more innovation. Callum Borchers, Wall Street Journal ) Meet context switching, the number one productivity killer in the workplace, and find out how to overcome it (Danielle Ezell, TechSmith ) Good eats Skip down to the list of free educational events if you prefer takeout. . More info/register.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring.

DC 170

DC Washington Chicago LMS 170

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. MemberSuite says member expectations are different now in 2021, the bar is set higher. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. I hope associations see the potential in continuing to offer virtual events.

Technology 370

Technology St. Louis Strategy Products 370

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Impexium explains how your association and members could benefit from offering a tiered membership model. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 19, 2023

She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Grow, Engage, Delight! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 29, 2020

They described it as “a drop-in forum that will bring business events professionals together for authentic connections and topical conversation” in a virtual format. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

San Diego 259

San Diego Strategy North Carolina Conference 259

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JUNE 26, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. More info/register (fee for MPI non-members). More info/register.

Montana 370

Montana Conference Content Education 370

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JUNE 19, 2020

Virtual events are responsible for some of the silver linings described by WBT Systems in their post this week. They see associations stretching their innovation muscle, learning new skills, reassessing assumptions, discovering ways to improve, and summoning up the courage to take tough steps forward. Pandemic silver linings.

Video 221

Video Conference Revenue Industry 221

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

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JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. But storytelling is hard to get right. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

Education Committee Recruiting Recruitment 195

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OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Skip down to the list of free webinars if you prefer takeout. – Data Analytics and Member Engagement Scoring. Host: MPI (possible fee for non-members). He describes his S.C.O.R.E CMP credit.

Revenue 195

Revenue Survey Leadership Education 195

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . There’s a lot riding on your association’s next event, so how can you get the most out of it? . Every event-planning team struggles with this question. Focus on your social media marketing strategies.

Tips 201

Tips Software Recruiting Recruitment 201

Higher Logic

MAY 25, 2017

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore , CEO and Founder of Marketing Nutz. As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. Member Benefits. Why does this happen?

Member Engagement 180

Member Engagement Software Survey Analysis 180

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APRIL 5, 2019

The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. This deep dive on the strategies of applying Holistic Intelligence to event planning will help everyone be more effective at work and at home. Creating Engagement Through Networking.

District of Columbia 170

District of Columbia DC Washington LMS 170

MemberClicks

NOVEMBER 30, 2023

Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills. Member Communications: A big part of your success lies in how well you communicate with your members.

Association Management 52

Association Management Tools Tips Software 52

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MARCH 30, 2018

If your organization has a free webinar or event coming up, please send me the link. Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Innovation and Events. More info/join discussion.

Project 150

Project Resources Software eBook 150

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FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

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FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics. 1 CAE credit.

Raleigh 150

Raleigh Austin Review Social Media 150

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DECEMBER 2, 2022

The weekly list of free educational events and resources for the association community…. New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement.

Tips 41

Tips Video Content Marketing 41

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FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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SEPTEMBER 25, 2020

He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Hear about some major considerations for online engagement. More info/register.

Case Study 285

Case Study Content Montana Price 285

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MAY 27, 2022

Marketing automation. Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach. GrowthZone describes the benefits of marketing automation and how it differs from email marketing. – Live Q&A: Introduction to the Metaverse for Business Events.

Technology 41

Technology Case Study Education System 41

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OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

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MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

DC 30

DC Washington Project Member Engagement 30

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MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? Virtual event sponsors/exhibitors. Hear about some major considerations for online engagement. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369