Spark Consulting

MAY 22, 2013

A more-than-slightly pro-Google take on the differences between G+, Facebook, Twitter, and LinkedIn from Guy Kawsaki. John Haydon shares tips for using pictures to tell your story , aka don’t just throw up a bunch of pictures on your Facebook Page because someone told you it would help you get more traffic.

Social Media 150

Social Media Innovation Tips Content 150

Spark Consulting

MAY 29, 2013

People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. The 2013 Social Media Marketing Report is out. Among the top 10 findings? Associations Now asks: what does it mean to be a member ?

Social Media 150

Social Media Innovation Review Technology 150

Spark Consulting

FEBRUARY 5, 2014

Website content showing up weird (or not at all) on Facebook? blog roundup cool technology innovation leadership Associations Now Eric Lanke Facebook Google Harvard Business Review John Haydon Technology Review' John Haydon can help you out. A year or so later, whither the New Internet ? Could blogging disrupt scholarly publishing?

Review 150

Review Innovation Technology Leadership 150

Spark Consulting

MARCH 26, 2014

Really excellent examples of stand-out Facebook cover photos. blog roundup innovation leadership marketing membership social media Associations Now Copyblogger Facebook John Haydon online advertising professional development Shelly Alcorn Technology Review Twitter' What’s the deal with Twitter’s (possible) lack of impact ?

Social Media 150

Social Media Review Innovation Tips 150

Spark Consulting

OCTOBER 30, 2013

Think you’re a Facebook power user? blog roundup cool technology innovation leadership marketing membership social media young professionals Altimeter Group Associations Now Christina Smith Facebook Innovation Excellence Jamie Notter John Haydon professional development Sarah Hill Technology Review' Ambitious for success?

Social Media 150

Social Media Innovation Review Technology 150

Spark Consulting

MAY 2, 2019

Facebook and YouTube are still the top social platforms overall, but among 18-24 year olds, it’s Snapchat and Instagram. Facebook and Google VASTLY dominate digital ad spending. First the stats (all from Pew): 2019 will be the first year digital ad spending outpaces ad spending in traditional media. Nothing else is even close.

America 170

America Social Media Washington Recruiting 170

Spark Consulting

MARCH 6, 2013

Has Facebook peaked ? Lifehacker helps you stop annoying your friends on Facebook. Make sure you respond to all applicants , whether or not you intend to interview them. 6 words that stop change at associations, and how to get around them. You know what’s better than data? Three uncommon key conference metrics to watch.

Social Media 150

Social Media Tips Conference Report 150

Spark Consulting

JULY 31, 2013

Worried about other people’s Facebook vacation posts messing with your self-esteem and turning you depressed and envious? Myths and truths about introverts. What is the impact of your dues cycle on your retention rate? The answer, according to Associations Now, may surprise you. Instgram’s even worse. In other news, wow.

Social Media 150

Social Media Review Video Innovation 150

Spark Consulting

MARCH 16, 2020

Do you actually need to have Facebook, Twitter, Instagram, etc. I know we’re social distancing, but you can still go out in your yard for a few minutes or take a walk around the block without interacting with other people. You need sunshine to make vitamin D, so go get some. Beware social media. It can be a real time suck.

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Tips Social Media Products Team 381

Spark Consulting

FEBRUARY 13, 2013

Associations Now recaps a Pew study that indicates that Facebook may be beginning its inevitable decline. Subtext, have we become too dependent on technology? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. “You” v. “we,” also known as “ language matters.”

Innovation 150

Innovation Content Report Technology 150

Spark Consulting

JANUARY 27, 2014

It includes everything you need to know – number of pixels, files sizes, number of characters you get, file formats – and it explains how the layouts work for: Twitter. Slideshare. Download your free copy. cool technology social media The Pink Group'

Social Media 150

Social Media Technology 150

Spark Consulting

SEPTEMBER 16, 2014

Use public channels like Facebook, Twitter, and unprotected areas of your website. One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. Are you sharing information about something that’s open to the public?

Social Media 150

Social Media Communications Course Resources 150

Spark Consulting

AUGUST 20, 2013

Facebook use is down from a year ago, but all other social platforms are up. Key findings include: “On the Internet, EVERYONE knows you’re a dog.” ” Photo sharing in general and Snapchat in particular are seeing explosive growth. Same thing goes for video/Vine. Mobile is booming and only getting bigger.

Innovation 150

Innovation Video Technology Education 150

Spark Consulting

NOVEMBER 7, 2013

I think some of his most important points include: Stop trying to fundraise on Facebook. Great Slideshare from the always spot-on John Haydon to help you with your year-end fundraising campaign: Getting Results with Online Fundraising from John Haydon. Social is about relationships, not transactions.

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Spark Consulting

FEBRUARY 14, 2018

A quick tweet or Facebook post garners the attention of your new members and gives them that “VIP” feeling. Within a week of sending login credentials, contact all of your new members who have NOT accessed the members-only portal. You want to make sure they’re not having login difficulties.). Use social media to welcome your new members.

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Social Media Newsletter Content Examples 207

Spark Consulting

JANUARY 29, 2014

Experiencing Facebook envy? Turns out, your friends ARE more popular than you (and probably richer and happier, too). The complete guide to LinkedIn etiquette (just in time, too, since there’s been an active conversation about this on ASAE’s Collaborate community recently). Create a culture of caring.

Social Media 150

Social Media Innovation Review Technology 150

Spark Consulting

JUNE 27, 2013

A LinkedIn or Facebook group? Why wouldn’t your association want to get the benefits of rejoins, added evangelists, information sharing, and new business opportunities? What could you offer to your membership alums? Discounts? A special newsletter? Association swag? Occasionally sending them a free publication?

Discount 150

Discount Newsletter Review Proposal 150

Spark Consulting

MARCH 28, 2013

“That was, like, 10 years before Facebook or LinkedIn or MySpace or Friendster or any of that stuff. We shared training regimens, asked each other questions, told race stories, got injury and gear advice, told stupid jokes, gave each other a lot of s**t, got into arguments and then made up, and generally had a ball. “Wait!”

Communications 150

Communications Strategy Video Project 150

Spark Consulting

FEBRUARY 20, 2018

Spaces in our lives that used to be filled with space (waiting for the bus, standing in line, waiting for the kids to finish soccer practice or to pick up your spouse from the train) are now filled with scrolling Twitter, Facebook feeds, and Instagram posts.

Social Media 150

Social Media Technology Course Organization 150

Spark Consulting

SEPTEMBER 12, 2019

That is, the publicly-available, commercial platforms (LinkedIn, Facebook, and their ilk). But Facebook couldn’t profit off that exposure, so they changed the rules to decrease organizations’ visibility in our audiences’ timelines. Take one step back: white-label or public ? This is a tough one. Unless you pay.

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Cost Resources Technology Maine 279

Spark Consulting

FEBRUARY 20, 2018

Spaces in our lives that used to be filled with space (waiting for the bus, standing in line, waiting for the kids to finish soccer practice or to pick up your spouse from the train) are now filled with scrolling Twitter, Facebook feeds, and Instagram posts.

Social Media 60

Social Media Technology Course Organization 60

Spark Consulting

MARCH 6, 2014

You can ask people to share your content through Facebook or Twitter. You can ask attendees to share their thoughts at a Town Hall meeting at your next event. You can ask people to take a poll or short survey. You can ask them how they’d like to contribute to your association. Truly, you’re only limited by your imagination.

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millennials Certificate Project Committee 150

Spark Consulting

FEBRUARY 22, 2013

Every single site has some sort of social technologies connection, and every association was at least on Facebook, LinkedIn, and Twitter. And I’ve learned (or remembered) a few things from the process: Associations are making progress. But not enough progress. The majority of entries are not mobile-friendly. It’s 2013, people!

Review 150

Review Resources Process Technology 150

Spark Consulting

APRIL 21, 2015

You can ask people to share your content through Facebook or Twitter. You can ask attendees to share their thoughts at a Town Hall meeting at your next event. You can ask people to take a poll or short survey. You can ask them how they’d like to contribute to your association. Truly, you’re only limited by your imagination.

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millennials Committee Project Recruiting 150