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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video is everywhere and there’s a good reason why. Why is Video Marketing So Effective for Associations? The demand for video content is growing.

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3 tips to build Facebook group engagement

Association Success

billion daily users , what better way to reach your audience than through Facebook? Last week, AssociationSuccess.org hosted a workshop on building online engagement through the use of Facebook groups. Led by moderator Anthony Shop , Jennifer Mackinday and Stephanie Reeves , “Can Facebook Replace Face-to-Face? With over 1.7

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Always the Last to Know: Facebook Insights

Spark Consulting

Not getting the most out of your Facebook ads? John Haydon breaks down how to use Facebook Insights to better target your outreach. The video is short but informative. I definitely recommend following along with your own Facebook ads and Insights open so you can immediately see how to apply his advice to your own situation.

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Using Stories – Snapchat, Instagram, and Facebook

GrowthZone

It was so successful at creating a sense of urgency that Instagram and Facebook followed suit three years later encouraging users to share content through a very similar “stories” feature. It turns content into a live video that creates an urgency to watch and compels the audience to come back often. Facebook (FB) Stories.

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What is Facebook Doing to My Link Previews?

GrowthZone

As part of Facebook’s effort to stop the spread of misinformation and false news on their platform, they are removing the ability for Pages to edit how a link appears on Facebook. headline, description, and image) from link sharing on Facebook, they are eliminating a channel that has been abused to post false news.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth Kanter

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Video is a medium uniquely suited to do just that.”.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Compelling customer loyalty.

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