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Preparing Your Association for AI

Association Analytics

Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts. San Diego, California Orlando, Florida Seattle, Washington Let’s say these all sound appealing, but you want to get a bit more granular. The results?

San Diego 317
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “

Strategy 100
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Better Because You Were There

Velvet Chainsaw

A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.” This was shortly after the killings of Trayvon Martin in Sanford, Florida, in 2012, and Michael Brown in Ferguson, Missouri, in 2014. Helping to Heal.

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Electric charge: Where will community homeowners plug in?

Ungrated

In attempts to make charging accessibility at home easier, some states and cities, including Illinois, Florida, Colorado, and New York, have enacted “right to charge” laws. PLANNING You need an organized EV charging strategy , but you don’t need to overcomplicate the implementation plan to plug in.

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Making the case for chapters

Mariner Management

We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Share demographic data, Recognizing that there is no one size fits all, Adding content and training to chapter leadership.

Tampa 62
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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

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Best of the Web: April 2014

Association Adviser

Association Leadership. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How can your association ensure tomorrow’s best and brightest will want to work with you? Karl Moore. Value is in the Eye of the Beholder. Customizing membership categories. Sheri Jacobs, CAE.