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How to create an association marketing strategy

Freestone

Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program. Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program.

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How to Continue the Conference Learning Experience

WBT Systems

They’ll have additional opportunities to connect with other attendees while being exposed to your LMS and online learning programs. Host the post-conference learning experience on your association’s learning management system (LMS) so you can take advantage of its tools and introduce attendees to other learning programs.

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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Distraction is an occupational hazard for all of us. Gen Z education. SMS marketing. Member recruitment.

Revenue 256
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Association Brain Food: 4.19.24

Reid All About it

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. And, unlike social media channels, your association controls the app.

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Association Brain Food: 2.16.24

Reid All About it

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. 1 CAE credit.

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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. You can’t launch an empty LMS! Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Tip #3 – Listen.

Tips 215
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Association Brain Food: 2.9.24

Reid All About it

TopClass LMS suggests putting a new spin on your membership and education marketing. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. 1 CAE credit. More info/register. 1 CAE credit.