Leading Learning

JULY 12, 2021

Recruit your team. For more on how to do all that, download the full white paper for free at [link]. For more on how to do all that, download the full white paper for free at [link]. Review your legacy systems and processes. Get comfortable with experimenting. Improve your culture management.

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. How to Calculate Where your Membership is Headed.

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Recruiting Recruitment Price Chicago 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4).

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Social Media Recruiting Recruitment Marketing 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Unleash the Power of Market Testing in your Membership Recruitment. How to Recognize a Good Strategy?

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Revenue Discount Directory Price 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Membership Recruitment. (4). Non-Dues Revenue. (1).

Strategy 40

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to make sure the Price is Right! Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). Speaking Engagements.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. White Paper. (4).

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). White Paper.

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. How to Calculate Where your Membership is Headed.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? Speaking Engagements.

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Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Membership Recruitment. (4). Non-Dues Revenue. (1).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Calculate where your Membership is Headed. White Paper.

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How To Analysis Price Survey 40

Nimble AMS

JULY 22, 2022

Keep reading to learn the pros and cons of each model and how to apply each type at your association. With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out.

Content 126

Content Marketing How To LMS 126

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. Non-Dues Revenue. (1).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Five Steps to Building a Membership Recruitment St. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4).

Marketing 40

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). ► March. (4).

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). • Monthly and annual subsequent year renewal of members.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership.

Marketing 40

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). What Membership Means Around the World. The Membership Lifecycle.

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Marketing Case Study Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Non-Dues Revenue.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 9, 2012

. • Membership Tenure – Projecting how long a member will remain with your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). The Membership Lifecycle.

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Report Survey Price Recruiting 40

Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership.

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Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4).

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4).

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Sample Marketing Price Survey 40

Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. Membership Recruitment. (4).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1).

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Membership Marketing

AUGUST 4, 2011

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4).

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Non-Dues Revenue. (1). White Paper. (4). The Membership Lifecycle. Ten Top Membership Acquisition Offers. Pricing Your Product, Service, or Membership.

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