Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Here I was thinking everyone was discovering the joys of working from home. Take advantage!

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

LMS millennials Blended Learning System 150

Membersuite

JUNE 21, 2023

With the affordable technology on the market, it’s easy to launch a paid membership community. Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. Maybe they don’t even see associations at all.

How To 78

How To Education Discount millennials 78

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. – Driving an Innovation Strategy.

Raleigh 203

Raleigh Arlington Social Media DC 203

Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

.orgCommunity

OCTOBER 3, 2018

CHEST prides itself on an innovative approach that recognizes and responds rapidly to new demographics, evolving technology, and the shift from growing membership to growing engagement of the profession. Learn more about innovation at CHEST. Miller sees changing the mindset of staff and volunteer leaders as fundamental to innovation.

Innovation 40

Innovation Illinois United States Education 40

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

The Hourglass Blog

MAY 11, 2011

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. Image source.

Innovation 40

Innovation Strategy Minneapolis millennials 40

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. 1 CMP credit.

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Revenue Video Strategy Industry 195

The Hourglass Blog

NOVEMBER 20, 2010

The Bedrock of Innovation. Failure of course is always a possibility with any attempt at innovation. Indeed the bedrock of innovation is failure. The perceieved price of failure in these environments is too high to attract the necessary champions for innovation. Labels: Innovation. Innovation.

Innovation 40

Innovation millennials Proposal Social Media 40

The Hourglass Blog

AUGUST 16, 2010

The Unsung Heroes of Innovation. Heres an interesting post on innovation from the Harvard Business Review. In it, Columbia Business School Professor Rita McGrath shares her insights on what makes innovation work in many of the companies shes observed. Monday, August 16, 2010.

Innovation 40

Innovation millennials Review Leadership 40

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Rosen, President of ML Innovations, Inc.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Mon 10/24 – Design Thinking for Innovation (Coursera).

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Survey Louisville DC Maryland 150

The Hourglass Blog

JULY 29, 2010

Barriers to Innovation in the Association World. In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Limited resources Innovative organizations commit resources to the process of innovation.

Innovation 40

Innovation millennials Leadership Resources 40

Associations Now

SEPTEMBER 17, 2013

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. E” Is for Engage.

Minneapolis 40

Minneapolis millennials Class Price 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. Stock Market #. I checked in with two of my millennial colleagues to get their take. Super Bowl Winner.

Texas 60

Texas Video millennials Revenue 60

Reid All About it

AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

MARCH 16, 2018

Digital Marketing Strategies for the Event Planner, Part 1. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign.

eBook 46

eBook Social Media DC Content 46

Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. Speakers: Valentina Benaglio, Product Marketing Manager, Bloomreach. Association and B2B sales.

DC 43

DC Education Technology Washington 43

Associations Now

JUNE 25, 2014

Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. and Jeff De Cagna, FASAE, chief strategist and founder of Principled Innovation. So how do you measure success?

Price 40

Price Course Revenue millennials 40

Reid All About it

MAY 20, 2022

Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. Your future marketing growth starts with events.

Arlington 41

Arlington Project DC Technology 41

The Hourglass Blog

DECEMBER 8, 2010

In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. Developing Millennial Leaders.

Price 40

Price Cost millennials Social Media 40

SCD Group

SEPTEMBER 24, 2012

It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” What is Innovation? By Jamie Notter via Get Me Jamie Notter blog Innovation is change that unlocks new value.

millennials 40

millennials Content Innovation Marketing 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. “Associations are operating more like corporations.

New York City 60

New York City New York California Video 60

Reid All About it

APRIL 20, 2018

. – Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. Be What Millennials Want: a Content Curator.

Social Media 37

Social Media Chicago Tools Washington 37

The Hourglass Blog

AUGUST 22, 2010

Like a lot of articles about generations in the workplace, this one calls X out as being particularly motivated--to a degree not seen in Boomers or Millennials--by a quest for "work/life balance." Theres a reason why work/life balance is a particular concern of Xers and not Boomers or Millennials. When I read that it hit me.

millennials 40

millennials Leadership Innovation Maine 40

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register. 1 CAE credit.

DC 30

DC Washington Project Member Engagement 30

The Hourglass Blog

OCTOBER 3, 2011

So when Netflix raised its prices 60% and then decided to split its DVD delivery service off from its video streaming service, you wouldve thought I would have had a strong negative reaction. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. Why Innovation is Hard. Communication.

millennials 40

millennials Video Leadership Innovation 40

Achieve

DECEMBER 19, 2019

This can happen for an unveiling of an innovative new product or for a wedding whose guests can’t travel to attend the ceremony. People who are interested want to experience the event but, for reasons like location or price, can’t actually attend. This isn’t just a feature that would attract tech-savvy millennials. Abby Jarvis.

Software 52

Software Process Tools millennials 52