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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

This year, the United Nations declared the International Women’s Day theme to be “DigitALL: Innovation and technology for gender equality.” Ten innovative female leaders in association technology The following women have made outstanding contributions to the advancement of technology in associations: 1.

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Identifying and Solving Systemic Membership Marketing Challenges

Membership Marketing

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. In most instances, fixing everything is impossible, but identifying a single systemic impediment empowers membership growth. Here are five of the common membership marketing impediments.

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Why Psychological Safety Is Key to Creating an Innovation Culture

Associations Now

Associations regularly say they want to innovate, but often remain steeped in traditional ways. The term “innovation” has been thrown around all organizations for years. But as beneficial as innovation is, associations often struggle with it. However, the opposite approach helps innovation thrive. Radoslaw Nowak, Ph.D.,

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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

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Association Brain Food: 4.19.24

Reid All About it

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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Association Brain Food: 5.24.24

Reid All About it

Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. More info/register.

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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.