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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. More info/register. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Association Brain Food: 12.1.23

Reid All About it

Good things happen when you have good relationships with technology partners. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Project success stories. I’m happy to feature it as long as it’s not too product-centric.

Arlington 266
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Association Brain Food: 10.6.23

Reid All About it

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. 1 CAE credit.

Revenue 256
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Association Brain Food: 10.13.23

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These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Host: Association Women Technology Champions Guest: Amilie Parent, President at Showcare *All events are online at Eastern Daylight Time unless otherwise noted. More info/register.

Revenue 272
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Association Looks to Boost Member Relevance With New Innovation Center

Associations Now

Recognizing that its members are dealing with ever-changing technologies and other shifts that will require them to think differently to remain relevant, the Virginia Society of Certified Public Accountants introduced its Center for Innovation late last year. It’s focused on two areas: technology and talent.

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Association Brain Food Weekly: 11.27.20

Reid All About it

They suggest strategies for making the case for investing in online learning programs. Risking innovation. Future Forward: Innovation and Resilience. Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International. Host: Virginia Society of Association Executives. CAE credits.

Las Vegas 369
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Association Brain Food: 7.21.23

Reid All About it

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195