Reid All About it

OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Data Analytics for Association Marketers.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?

DC 170

DC Chicago Washington Learning Management System 170

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Nonprofits and Elections in 2020 (online and Washington DC). 1 CAE credit.

Arlington 243

Arlington San Diego San Francisco DC 243

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. And, if I’m missing a webinar or learning event, please add it to the Comments section. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC.

Chicago 166

Chicago Minnesota DC Process 166

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NOVEMBER 11, 2016

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. Kelly Treadway, marketing and social media strategist, EventCurious. Tue 11/15 at 2 p.m. More info/register.

Handbook 237

Handbook Washington eBook DC 237

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FEBRUARY 22, 2019

.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts. Location: Washington DC.

Social Media 170

Social Media DC System Washington 170

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Host: Event Manager Blog. . – Scotch Tasting Happy Hour (Washington DC). The weekly list of free educational events for the association community… It’s that time of year again. 1 CAE credit.

LMS 174

LMS Price Revenue Technology 174

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SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns.

Strategy 195

Strategy Content Education Tips 195

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

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FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn why and how to get your organization’s staff and board engaged in your program. Location: Washington DC. More info/register. Any horror stories?

DC 79

DC Washington LMS Social Media 79

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

LMS 150

LMS Arlington Content Review 150

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SEPTEMBER 23, 2016

The right technology can make engaging your members, driving revenue, and targeting key segments easy, when you know how to optimize the data. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). 1 CAE credit. Host: Abila.

LMS 150

LMS Case Study Learning Management System Innovation 150

GrowthZone

JULY 24, 2018

Additional features include: Fundraising/CRM, Accounting Software, Web Hosting, and Learning Management System (LMS). Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Headquartered in Washington, D.C.,

Software 84

Software Association Management Austin Atlanta 84

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

LMS 150

LMS Software Arlington Cost 150

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SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. They knew their old learning management system had issues, but the need for a change became painfully obvious when support calls overwhelmed staff. Host: American Marketing Association. CAE credits.

LMS 43

LMS Revenue Education Arlington 43

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41

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SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers. More info/register.

DC 34

DC Washington Revenue Review 34

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MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Alexandria VA.

eBook 46

eBook Social Media DC Content 46

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. I was a subscriber to the Washington Post when I first discovered this recipe, but no longer am and never copied it. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

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OCTOBER 26, 2018

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. Does your association have a learning strategy? Location: Washington DC. ASAE NextGen Talks: Connecting w/ Executives (Washington DC). Location: Washington DC. More info/register. *All

DC 34

DC Washington Chicago LMS 34

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SEPTEMBER 20, 2019

While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience. Learn how to increase your lead generation from webinars, your webinar’s ROI, and your conversion rates from webinar leads. More info/register.

DC 34

DC Washington Baltimore Certificate 34

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SEPTEMBER 6, 2019

Many associations struggle to identify additional sources of revenue and content for their members. Learn ways to fulfill both these needs by positioning your educational program to better meet the needs of corporate sponsors. Presenters: Brooke Passy, CMP, Meeting Manager, Wound, Ostomy and Continence Nurses Society.

Chicago 37

Chicago LMS New York Content 37