Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI. The results?

San Diego 317

San Diego Las Vegas Seattle North Carolina 317

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Member recruitment. Frankly, we’re smarter about it now.

DC 205

DC Recruiting Recruitment Washington 205

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Examine how transition plans and expanded reach can drive and protect advertising revenues.

Revenue 195

Revenue Technology Innovation Social Media 195

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. AI and event planning. More info/register. . CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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NOVEMBER 16, 2018

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Location: Washington DC. Location: Washington DC and online. Agility PR ).

DC 235

DC Washington Indiana Review 235

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Location: Washington DC. Thu 5/30 at 12 p.m. 1 CAE credit.

DC 170

DC Illinois Washington Content 170

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

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MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Solving with ACE: A Design Thinking Experience (Washington DC and virtual).

DC 170

DC Washington Social Media Revenue 170

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.), AMS requirements.

Chicago 205

Chicago Education Certificate Revenue 205

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. More info/register. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. Organizer: ASAE Greater Washington / National Capital Community. Elise Dopson, Databox ). Wed 1/15 at 12 p.m. 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Location: Washington DC. 1 CMP credit.

Technology 195

Technology Education Arkansas Leadership 195

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Wen, Washington Post ). Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Keep an eye on your coronavirus risk budget.

Montana 259

Montana Revenue Case Study Conference 259

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JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

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DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019.

Vermont 285

Vermont DC Washington Education 285

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). Allen, Washington Post ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Good question.

Montana 341

Montana Revenue Strategy Conference 341

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Location: Washington DC and online.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. LMS Success: Keys to Building Participation and Revenue. Presenter: Julia Campbell of J Campbell Social Marketing. Data Analytics for Association Marketers. CAE credit.

LMS 186

LMS DC Social Media Washington 186

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JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Location: Washington DC. Location: Washington DC. Make Your Marketing Technology Resolutions for 2018.

DC 225

DC Washington millennials Chicago 225

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 1 CAE credit.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

MARCH 15, 2019

Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Location: Washington DC.

DC 150

DC Washington Denver Sacramento 150

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

MAY 10, 2019

WBT Systems shares ideas for replacing the non-dues revenue you lose if you go that route—and if you don’t go that route, these ideas will help any association’s bottom line. Mike Murray, Content Marketing Institute ). Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing.

DC 170

DC FAQ Member Experience Project 170

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

AssociationChat

AUGUST 29, 2023

AI isn’t a future concept; it’s here, impacting the way associations like yours operate, engage members, and generate revenue. Mark Your Calendars: Association AI Day, November 6th Location: Join us at the prestigious National Union Building in Washington, DC, from 8 am – 5 pm, co-located with AMSFest Why Attend?

Leadership 52

Leadership DC Revenue Washington 52

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MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC). Locations: virtual and Washington DC. More info/register. Host: Venable LLP. 1 CMP credit.

LMS 170

LMS Price DC Washington 170

Association Adviser

OCTOBER 18, 2018

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.

Revenue 64

Revenue Course Education Team 64

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Learn about new options available this year that will increase member retention and non-dues revenue. Location: Washington DC. Host: Bizzabo.

Chicago 221

Chicago Massachusetts DC Washington 221

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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JANUARY 12, 2018

Aside: Did you know you can get a really cheap digital Washington Post subscription if you’re an Amazon Prime member?] ( Business Insider ). Tue 1/16 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. Telemarketing Still Has a Place in Today’s Association Marketing Mix. More info/register.

DC 153

DC Washington eBook Marketing 153