Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

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JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

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SEPTEMBER 22, 2023

Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC) Learn how AI is being designed for trust and feedback, examining features in everyday technologies. Location: Washington DC. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. More info/register. Host: VoterVoice Tue 9/26 at 6 p.m.

LMS 266

LMS Revenue Education Strategy 266

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. Location: Washington DC.

Strategy 272

Strategy Video Technology Innovation 272

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. More info/register (members only). Frankly, we’re smarter about it now. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Tech-averse members. The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. Kat Sullivan, Marketing Solved ). Let the countdown begin! Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

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MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Location: Washington DC. 1 CAE credit. Thu 5/30 at 12 p.m.

DC 170

DC Illinois Washington Content 170

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Location: Washington DC and online.

LMS 221

LMS Software Revenue Cost 221

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.), AMS requirements.

Chicago 205

Chicago Education Certificate Revenue 205

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Hear about newsletter best practices to increase engagement and curate outside content. More info/register (PAR members only).

Tools 195

Tools Education Newsletter Chicago 195

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Wen, Washington Post ). Hear about some major considerations for online engagement. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

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MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Solving with ACE: A Design Thinking Experience (Washington DC and virtual).

DC 170

DC Washington Social Media Revenue 170

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APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Location: Washington DC. Location: Washington DC.

DC 170

DC Washington Chicago LMS 170

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JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Learn how to make the most of your association’s greatest resources—your staff members. Location: Washington DC. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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MARCH 15, 2019

Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Location: Washington DC.

DC 150

DC Washington Denver Sacramento 150

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MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. More info/register. 1 CMP credit. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). Allen, Washington Post ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Good question.

Montana 341

Montana Revenue Strategy Conference 341

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MAY 3, 2019

. – Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members.

Tucson 262

Tucson Phoenix Products Tools 262

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Member engagement. I especially love the first one because members are craving that—heck, we all are.

Montana 350

Montana Certificate Conference Content 350

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APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams.

Revenue 363

Revenue Strategy Team Content 363

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

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NOVEMBER 10, 2017

Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Chapter Roundtable in Washington DC. 1 CAE credit.

DC 150

DC Washington Tools Education 150

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). Chapter Roundtable in Washington DC. Lunch provided.

DC 150

DC Washington Social Media Tools 150

Reid All About it

JULY 8, 2016

. – Focus On: Referral Marketing. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Host: ASAE Greater Washington / National Capital Community.

DC 150

DC Certificate Washington Content 150

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

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DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

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JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC).

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving.

Chicago 166

Chicago Minnesota DC Process 166

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

Innovation 359

Innovation Las Vegas Communications Education 359