Reid All About it

MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.

Social Media 252

Social Media DC Strategy Education 252

Reid All About it

SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community). Member mobile app.

LMS 268

LMS Member Engagement Education Revenue 268

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Member mobile app.

DC 263

DC Washington Member Engagement Innovation 263

Reid All About it

JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Exhibitors. Quick hits. This is so me. Fri 6/25 at 1 p.m.

LMS 361

LMS Revenue Tips America 361

Blue Sky eLearn

OCTOBER 11, 2017

You can’t launch an empty LMS! After you and your LMS have spent some time together, or after you’ve gotten feedback on your first few offerings, you can start introducing new types of learning experiences. You’ll have dreams about your online content and LMS (at least I did!), Tip #9 – Consistency.

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? AMS onboarding.

Education 257

Education New Hampshire Tips Technology 257

Reid All About it

JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. Predictions for 2024. What’s on the horizon for associations in 2024 ?

Revenue 279

Revenue LMS Price Education 279

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192

Marketing How To Course Discount 192

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. Mobile apps.

Strategy 274

Strategy Video Technology Innovation 274

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

MARCH 12, 2021

Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Host/presenter: video producer Jeff Achen, CallSign51. Host: American Marketing Association.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Blue Sky eLearn

OCTOBER 28, 2019

Social Media. Marketing emails for attendees and non-registered members. Social Media. Social media gives your association additional ways to market and boost the number of ways you can communicate with your members. Allows you to embed a social feed on your website. Personalization.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

WBT Systems

JUNE 26, 2017

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). And, they’ll get a chance to become familiar with your association’s online educational programs and LMS.

Member Engagement 160

Member Engagement LMS Discount Education 160

WBT Systems

SEPTEMBER 12, 2017

They’ll have additional opportunities to connect with other attendees while being exposed to your LMS and online learning programs. Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Use your LMS to regulate access for different users to conference materials.

Conference 210

Conference How To LMS Newsletter 210

Aaron Wolowiec

MARCH 24, 2015

Many associations already employ a LMS, and since they retain experts in niche and trendy areas, they’re prime to offer their members a MOOC-like learning opportunity. It recently released a whitepaper with 10 tips for instructional designers and LMS administrators, inspired by the success of MOOCs.

Mooc 100

Mooc LMS Learning Management System Social Media 100

Blue Sky eLearn

OCTOBER 11, 2017

You can’t launch an empty LMS! After you and your LMS have spent some time together, or after you’ve gotten feedback on your first few offerings, you can start introducing new types of learning experiences. You’ll have dreams about your online content and LMS (at least I did!), Tip #2 – Consistency.

LMS 120

LMS Tips Mooc Social Media 120

Reid All About it

JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Blue Sky eLearn

OCTOBER 19, 2020

For instance, consider the following popular ways to track data and compare it to your association: Social media interactions. How often are your members interacting with you on social media? . Invest in video conferencing software. Email open rate. How many members are actually opening your emails? Jake Fabbri.

Association Management 250

Association Management Committee Learning Management System Software 250

Blue Sky eLearn

OCTOBER 21, 2019

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. These gatherings are held solely in the virtual space, whether it’s a video stream, a web conference, or even a virtual environment meeting. Drive marketing strategy.

Content 218

Content Learning Management System LMS Strategy 218

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 268

Newsletter Certificate Denver Case Study 268

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Public Speaking in a Video World ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Host: EventMobi. Host: Fridays@4.

Revenue 195

Revenue Content Virginia Technology 195

Association Success

MARCH 13, 2020

Combining both dial-in virtual meeting capability and video and screen sharing, it’s perhaps the easiest software for group gatherings. Social media . Many people forget that video calls are possible using the apps you likely already have downloaded on your phone, including Snapchat, Facebook and, for Mac users, FaceTime.

Tools 141

Tools Austin Price Texas 141

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. Member app.

Certificate 284

Certificate Price Tools Technology 284

MemberClicks

APRIL 5, 2022

Did you know that you can add a learning management system (LMS) to your chamber website? You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website. Explore Influencer Marketing Tactics to Promote Your Members. New to social media?

Directory 52

Directory Social Media Video Discount 52

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Blue Avocado ).

DC 170

DC Video Washington Strategy 170

Reid All About it

JULY 7, 2017

If you’re wondering how AI will change the way your organization interacts with members and customers, check out this panel discussion (video) or its recap about the future of AI and the customer experience. They suggest ten additional and unconventional ways to get more value from your LMS. What will become of them? Now, that’s cool.

Washington 150

Washington DC Chicago LMS 150

Aptify

JULY 24, 2019

SEO and job distribution – Optimize every job for search engines, and reach candidates through social media, email, mobile channels, and sophisticated programmatic advertising. Here are some ideas to consider: Flexibility – Look for an LMS that allows you to grow your online learning program.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

SEO and job distribution – Optimize every job for search engines, and reach candidates through social media, email, mobile channels, and sophisticated programmatic advertising. Here are some ideas to consider: Flexibility – Look for an LMS that allows you to grow your online learning program.

Revenue 56

Revenue LMS Newsletter System 56

Protech

AUGUST 6, 2020

Use what you’ve learned to develop content ideas that can be used in video and webinar production for online courses. . As Liam noted in the webinar , you’ll need to utiliz e and coordinat e data from your LMS, AMS, finance solution, online community platform, mobile apps and social media to develop content for your educational programs.

Strategy 59

Strategy LMS Education Software 59

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Why niche communities are the future of social media marketing—associations should have an advantage here. Volunteer learning journey. Ronn Levine, SIIA ). every Monday.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?

DC 170

DC Chicago Washington Learning Management System 170