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What is a marketing plan & five steps to write one

Freestone

This includes which campaigns, content, channels, and marketing software you might use to execute your mission and track its success. The different types of marketing plans could consist of paid marketing, social media marketing, campaigns designated over a certain set of time, new product or service marketing, and more.

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Strategies to engage Gen Z with your continuing education program

Crowd Wisdom

Reach more Gen Z learners by leveraging learning management software (LMS) that is accessible from any device. With a mobile-responsive LMS, all learners can launch a course from anywhere and from any device, making learning convenient and boosting engagement. Online social community.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Demystifying LMS-AMS Integration Options: For Association Non-Techies. Exhibitors. More info/register.

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4 ways to become the best continuing education resource in your industry 

Crowd Wisdom

Your continuing education program can lead the pack with the following LMS features: Assessments. Ensure these badges can be shared via social media, on your member portal, and on your job board. Look for learning management software (LMS) that offers the following: Scalable learning. Course tracking.

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How to create an association marketing strategy

Freestone

Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program. Be sure to leverage your learning management system (LMS) and association management software (AMS) data as you build your personas.

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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Social media platforms hate the written word.

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Social Media Roundup: Do You Know the Difference Between LMS and LCMS?

Associations Now

You’re not alone, and today’s Social Media Roundup is here to help you distinguish between the two. LMS vs. LCMS. What's the Difference Between an #LMS and #LCMS ?Hint: For educating members and creating your own educational content, should you turn to an LMS or an LCMS? ht @ perlberg ).

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