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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. And, unlike social media channels, your association controls the app. AI for associations.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169
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To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. A good example might be serving as a content reviewer for a white paper.

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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Community-driven learning, like online cohort programs, meets both those member expectations. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 256
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Story Time: Member Engagement Gone Awry

Associations Now

But now we live in the social media age, and things like actually getting to know people have become a bit passe. We call it an “engagement” opportunity, but it’s mostly just a ploy for testimonials, and most sane people—i.e., everyone but we content marketers behind these efforts—can see right through it.

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The Ups and Downs of Revamping Communications

Association Success

There were also several pages of photographs and collages of members. Our Facebook page indicated that members engaged with us most when they saw pictures of themselves doing association activities. Small things like this made such a huge difference to the experience of that event for our members. It took two years.

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Unclogging Your Blog

YourMembership

Ideas to help you engage, empower and retain members. January 16th, 2012 | Posted in Social Media and Business Trends. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Smith is the Director, Inbound Marketing at YourMembership.com.

Software 150