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Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. Your association management system can make planning and hosting your next conference or event much more efficient. Want to know which members attended your event or participated in specific sessions?

System 192
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Embrace Personalization and Improve the Member Experience

Nimble AMS

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience. Collect and use member data.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Marketing 184
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4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. Seamless User Experience (UX) and Cohesive Branding. This is an amazing product.

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6 Key Features of the Best Learning Management Systems

Higher Logic

And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. These DOA systems are the ones that haven’t met the demands of technology and learners. To make sure you’re on the right path, look for a system with these five essential features.

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Association Brain Food: 4.19.24

Reid All About it

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. ACTIVATE: The Marketing Event for Event Marketers No fluff.

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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198