Reid All About it

JANUARY 5, 2024

I’m glad most of these deal with strategic considerations that position associations for the future, rather than technical functionality offered by most systems. Member segmentation. Dave Will at PropFuel has a lot to say about the low bar of member data segmentation. Non-dues revenue. Hot association topics.

Revenue 277

Revenue LMS Price Education 277

Nimble AMS

OCTOBER 15, 2019

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. System integration. They’re evolving, too.

Member Experience 60

Member Experience Technology System Software 60

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now.

Revenue 227

Revenue Chicago Leadership Education 227

Aptify

SEPTEMBER 27, 2023

Organizations including mid-market to enterprise-level can now choose NetForum for comprehensive association management software (AMS) to meet their specific needs. NetForum identified a need in the market for associations that wish to implement a new AMS system quickly without heavy customization,” said Tim Ward, General Manager of NetForum.

Software 72

Software Revenue Member Experience Marketing 72

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? More info/register (PAR members only). and expansion (yay!).

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Nimble AMS

JULY 28, 2022

Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the member experience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.

Software 123

Software LMS Learning Management System Missouri 123

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Member profile data. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. WBT Systems explains how to welcome career changers entering your industry by helping them with career guidance, skills development, and network building. Career changers.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. Research on associations. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

JUNE 2, 2023

―Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

Technology 195

Technology Chicago Education System 195

Reid All About it

APRIL 2, 2021

MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . Adults need guidance counselors too, says WBT Systems. Mike Murray, Content Marketing Institute ). Host: Altai Systems. Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. This week, WBT Systems focuses on seven practices that can help associations create a learning environment in which adult learners can flourish. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Association Analytics

MARCH 13, 2024

All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

MAY 10, 2019

If you have a system selection in your future, or you’re in the midst of one, stop right now and read this post from Dan Hickey at DelCor Technology. He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Jimmy Daly, Animalz ).

DC 170

DC FAQ Member Experience Project 170

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Scott Fitzgerald ChatGPT. Event apps. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Kim Moutsos, Content Marketing Institute ).

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. Registration resistance.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Learn how simply focusing on your member journeys can increase conversions and drive serious revenue for your organization. The next edition will go live on Friday, August 4. Some of them don’t even exist now.

Atlanta 195

Atlanta millennials Price Technology 195

MemberClicks

SEPTEMBER 20, 2023

Professional medical associations play a significant role in health reforms and their role is differentiated by their location and the health care system its members work in. How the right medical association software does it: Automating tasks like renewal/dues reminders and member emails, adding efficiency to your day-to-day.

Association Software 52

Association Software Software Organization Certificate 52

MemberClicks

OCTOBER 20, 2023

Association management software (AMS) is a type of membership management software that’s part of an AMS system. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. How much does association management software cost?

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

MARCH 26, 2021

WBT Systems sums up the volunteer SME conundrum by saying, “Your association can’t live without them, so how do you live more easily with them?” Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. Creating successful virtual experiences begins with a long-term strategy.

Innovation 259

Innovation San Diego LMS Strategy 259

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JUNE 16, 2023

WBT Systems explains what associations need to know about launching a podcast and how a podcast can contribute to the success of your professional development programs. Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing.

Project 195

Project Tools Revenue Metro 195

Reid All About it

JULY 7, 2023

Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. More info/register (PAR members only).

Tools 195

Tools Education Newsletter Chicago 195

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Does WordPress have a membership plugin?

Price 52

Price Membership Management Software LMS 52

Reid All About it

MARCH 4, 2022

WBT Systems introduces us to action mapping , an instructional design method developed by Cathy Moore to “save the world from boring instruction.” Their EMPOWER groups bring together “like-minded professionals to ‘empower’ one another with shared experience, perspective, support, business development, and inspiration.”. Quick hits.

Class 195

Class Certificate Content Committee 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. AMS requirements. 1 CAE credit. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. More info/register.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems. AMS reports.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195