ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Welcome Videos for New Members Joining a new association can feel overwhelming even for the most seasoned professionals.

Video 52

Video Content Strategy Social Media 52

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 82

Learning Management System LMS Revenue System 82

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 266

Content Survey Education Strategy 266

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

Newsletter 250

Newsletter Content Social Media Education 250

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

GrowthZone

JUNE 14, 2018

Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. VIDEO TOPIC IDEAS. VIDEO WORKS. VIDEO TIPS.

Video 111

Video Social Media Library Revenue 111

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to.

Revenue 52

Revenue How To Software Press Release 52

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Freestone

NOVEMBER 22, 2023

Is your organization looking for tips to generate end-of-year revenue? You’re not alone. Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials.

Revenue 52

Revenue Education LMS Price 52

Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media New Jersey 52

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Association Success

JULY 26, 2018

Social media has changed the pace of work and the world. Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? For-Profit Marketing Styles.

Social Media 74

Social Media Strategy Marketing Content 74

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

GrowthZone

JUNE 20, 2017

What story is your association telling with its social media posts? Does your story resonate with your target market? Get 30 more quick and easy ideas for social media posts for your association now ». Now, apply this concept to your association’s social media posts. A guest blog by Frank Kenny.

Social Media 60

Social Media Video Price Maine 60

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. We also detail how you can use rasa.io

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

FEBRUARY 16, 2024

One of her suggestions, social media polls, regularly pop up on LinkedIn. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. to 3 p.m. – 1 CAE credit.

Case Study 266

Case Study Newsletter Strategy Revenue 266

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. But all video is not created equal.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Association Adviser

APRIL 20, 2015

There’s no doubt that video is a powerful communications tool. Using social media, email, digital publications and events to promote your videos will help you inform members of this wonderful benefit. For more about this topic, click on the headline.

Video 60

Video Social Media Revenue Member Engagement 60

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Mon 6/21 at 1 p.m.

LMS 369

LMS Certificate America Committee 369

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Video | Zionsville Chamber of Commerce – BEST OF SHOW. The chamber’s social media reach went from 250,000 in 2019 to over 2.8

Communications 78

Communications Directory Social Media Massachusetts 78

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Use multiple streams of communication (email, social media, paper mail, etc.), Engage your members.

Strategy 130

Strategy Software Social Media Discount 130