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How to Make Your AMS a Revenue Generator, not a Cost Center

MatrixG

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

Revenue 105
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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 256
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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 4.26.24

Reid All About it

The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. She offers advice on getting a team together to develop and regularly review the model, and what to cover during team meetings.

Content 222
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Association Brain Food: 4.19.24

Reid All About it

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Consultant/founder wisdom. Congratulations, Dean! Co-mentors. CAE credit.

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Association Brain Food: 2.16.24

Reid All About it

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> This is not an assistive technology convention.

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Association Brain Food: 10.13.23

Reid All About it

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. AI in the workplace.

Revenue 272