Elevating Event Marketing for Associations
AMR Management Services
APRIL 10, 2024
Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing.
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AMR Management Services
APRIL 10, 2024
Standing out amidst the noise requires more than just hosting an event—it demands a strategic approach to event marketing.
Association Adviser
FEBRUARY 20, 2024
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Blue Sky eLearn
FEBRUARY 18, 2021
Just as you hold virtual meetings, webinars, or conferences, your organization can also host a successful virtual day of service to safely and efficiently give back to the community. . As with any new process, we know there’s a learning curve to figuring out how to host an enriching virtual service event.
Higher Logic
AUGUST 2, 2018
Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.
Speaker: Zak Haitkin, Localization Manager
Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. If you’re addressing customer needs in ways they fully understand and are comfortable with, customers are more likely to buy into your product or service.
Higher Logic
JUNE 9, 2021
The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic. See how web tracking, a powerful tool within marketing automation, can help your association target and personalize member content. The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic.
Nexus Marketing
AUGUST 25, 2023
Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Let’s take a look at what to expect from this offering: Why are we offering email services? Example Nexus email stream Why are we offering email services?
Blue Sky eLearn
SEPTEMBER 10, 2021
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.
Association Analytics
OCTOBER 10, 2022
Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.
.orgSource
FEBRUARY 12, 2024
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals.
AMR Management Services
SEPTEMBER 21, 2023
To navigate around this issue, you need a solid marketing strategy to get the word out… The post 3 Expert Marketing Strategies to Increase Event Attendance first appeared on AMR Management Services.
.orgSource
MARCH 4, 2024
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.
Higher Logic
DECEMBER 14, 2017
Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. If you’re new to marketing automation, you might ask yourself, “What am I supposed to do with that saved time?”
AMR Management Services
SEPTEMBER 6, 2023
When it comes to association digital marketing, your website is the glue that holds your strategy together. While your organization likely already leverages digital marketing assets such as email and social media, your website is the hub where you house important information aimed at current and potential members and sponsors.
CMA Solutions
MARCH 6, 2024
In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.
Higher Logic
MARCH 15, 2018
In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.
.orgSource
JULY 25, 2023
AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience.
Freestone
FEBRUARY 21, 2024
If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
Higher Logic
MARCH 1, 2018
I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative.
CMA Solutions
JANUARY 31, 2024
It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.
MultiBriefs
APRIL 4, 2024
{summary} Associations need a successful marketing strategy in order to thrive. It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. There's no shortage of marketing strategies available to use to help reach your intended audience.
Freestone
MARCH 4, 2024
It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.
GrowthZone
AUGUST 18, 2021
You would look for ways your product and services solve problems for them. That’s why you need to learn about— and start using—marketing automation. Marketing automation allows you to generate leads, turn leads into prospects, convert them into paying members, and correctly onboard them, so they become members for life.
Higher Logic
OCTOBER 4, 2018
Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.
.orgSource
MAY 15, 2023
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals.
InternetAssociation
JUNE 17, 2021
The symbiotic relationship between third-party delivery services and restaurants has been more critical during the pandemic than ever. Internet Association (IA) hosted a panel on May 25 to discuss the ways third-party delivery services aid the restaurant industry, as well as the changes we can expect to see moving forward.
Reid All About it
APRIL 12, 2024
SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.
Higher Logic
JANUARY 2, 2019
How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.
Leading Learning
DECEMBER 3, 2023
As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,
Higher Logic
JULY 20, 2017
Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? What about customer support? Integrations.
Higher Logic
FEBRUARY 2, 2018
In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.
WBT Systems
AUGUST 15, 2017
An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.
HighRoad Solution
APRIL 19, 2019
You won’t always have the kind of expertise on hand that you require for marketing success. There are circumstances where you need additional technical expertise or some assistance with strategy, or simply a new pair of eyes and some fresh thinking.
Higher Logic
APRIL 2, 2019
However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….
Associations Now
MARCH 26, 2019
Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.
Spark Consulting
APRIL 10, 2024
Because the model may always have been to push the cab companies out of business by offering the service WAY below actual cost and then, once cab companies were disempowered and consumers were accustomed to summoning rides via an app rather than a raised arm or whistle, to jack up the price. .
Associations Now
MAY 29, 2019
Also: The ROI behind content marketing. Now, advances in artificial intelligence and virtual reality are making translation services easier. Content Marketing, ROI, and Time. Learn how to determine the real ROI from your content marketing efforts. What do ROI calculations look like for content marketing?
Higher Logic
APRIL 18, 2019
In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Marketing Automation: Creepy?
YourMembership
NOVEMBER 9, 2015
As this is a new role for me, our marketing team requested that I write a blog for you, which you will find below. Although I am now recognized as YourMembership’s VP of Customer Success, customer service is integrated into every level of our business. Use the customer service team for help—no question is too big or too small.
WBT Systems
JULY 11, 2017
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.
Association Success
MAY 16, 2019
How wisely is your association presenting its products and services to a diverse market of buyers? This is the result of sophisticated database marketing tools that are widely used throughout the e-commerce and traditional retail industries. Keep watch for a detailed elaboration in Segmenting Your Market - A Case Study.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Let’s explore this.
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