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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Organizations have a three-week window of opportunity to first engage each new member.

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Association Brain Food Weekly: 5.3.19

Reid All About it

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Mapping the Journey to Long-Term Member Engagement. Wed 5/8 at 12 p.m.

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Daily Buzz: Event Registration’s New Frontier

Associations Now

Also: Finding a learning management system fit for your organization. A learning management system, or LMS, can be fundamental to members’ professional development—but finding the software that fits within your organization can be challenging. It doesn’t come without risks , says member researcher Amanda Kaiser.

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Engaging Not New or Long, But Medium-Time Members with Your Association

Smooth The Path

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they are ready to switch organizations and they know networking can help them secure a better job faster.

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

The results of years of member research show that high-performing professionals tend to move through three stages during their career. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry. They mentor others in their organization or within their profession or industry.

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Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

They believe the mission or the promise of the organization is critically important and they know the association needs to improve. They are going through some massive cultural shifts as they reorient the decades old organization toward the future with a new focus on rapid innovation. Related posts: The members we should focus on.