Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

OCTOBER 6, 2023

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips? Promote, promote, promote.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

NOVEMBER 10, 2023

Wes Kao shares solid advice for onboarding yourself when you join a new team. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. New job advice. 1 CAE credit. . 1 CMP credit. More info/register.

Certificate 281

Certificate Price Tools Technology 281

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. They improve member experience , expand your network, boost organization credibility and more. Job boards provide valuable opportunities for organizations.

Revenue 52

Revenue How To Software Press Release 52

Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Your management software should support integrations with quality tools to help you meet your objectives and support your members. Native to your CRM.

System 192

System Association Management Software Strategy 192

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. Your AMS should be the utility player on your membership team. At Naylor’s Association Adviser, Cathi Hight raises good points about member engagement and explains how to use surveys and focus groups to understand what member segments value. 1 CAE credit.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Sponsorship strategy. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health.

Revenue 227

Revenue Chicago Leadership Education 227

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Nimble AMS

DECEMBER 16, 2022

With 2023 fast approaching, i t’s wise to reflect on t he state of your association and overall member experience. During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! How to innovate at your member-based organization in 2023 .

Innovation 100

Innovation Organization How To LMS 100

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

SEPTEMBER 8, 2022

According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations? Sales Cloud.

Organization 121

Organization Massachusetts Revenue Survey 121

Reid All About it

MAY 14, 2021

The team at Event Farm has been hosting a series of webinars about the safe return to in-person events. Creating a virtual learning experience that can replicate the benefits of in-person instruction will become a more pressing priority for education professionals. Event safety. More info/register. Host: Omnipress. Host: Grype Digital.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 26, 2024

Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Leadership development for young members. Volunteer burnout. More info/register. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Why Your Association Needs to Embrace a “Digital First” Strategy.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

APRIL 2, 2021

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.

Revenue 335

Revenue Conference Industry Strategy 335

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Team time and resources.

Price 172

Price Course LMS Discount 172

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. AMS requirements. 1 CAE credit. . – 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. More info/register (PAR members only).

Chicago 205

Chicago Newsletter Revenue Education 205

Protech

NOVEMBER 11, 2020

(Protech), a proven association management technology provider for associations and member-based organizations, hired John Bjorn as Chief Revenue Officer. The post Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships appeared first on Protech Associates.

Revenue 52

Revenue Industry Maryland Class 52

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Your AMS should be a utility player on your membership team. AI and Tech Strategy. Would I live my life over again?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Renew: Is Your Member Renewal Journey Magical or Miserable? Our AI future.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Your AMS should be a utility player on your membership team. Association podcasts. Small staff challenge. Journalism’s decline.

Committee 195

Committee Education Software Technology 195

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. 6% have no formal, documented strategy for their virtual conference. Guest: Robb Lee, Chief Strategy Officer, ASAE.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Member profile data. Professional development market potential. Generation N.

Revenue 195

Revenue Content Virginia Technology 195

Higher Logic

MAY 1, 2018

But the member experience is more than just speakers and merchandise. When you’re looking at your next event, plan on including these five expert strategies to ensure your event is smoother and more successful than your last: Choose the right event software. Use Analytics to Plan Effectively.

Strategy 120

Strategy Tips Discount Software 120

Reid All About it

JUNE 16, 2023

Team dynamics. Don’t let your team get consumed by an obsession with productivity. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up! Quick hits Good news!

Project 195

Project Tools Revenue Metro 195

Reid All About it

JANUARY 28, 2022

Achurch Consulting describes how to build trust and connections with your team while working remotely. Crafting an event experience. Event Farm describes two different approaches to crafting event experiences that will wow your attendees and help you achieve business outcomes. *All Connecting while working remotely.

Newsletter 195

Newsletter Survey Team Software 195

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. You’re on the same team. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Protech

MARCH 16, 2020

By: The Protech Team . A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. It’s no coincidence that n onpr ofits prioritize the online member experience. Optimize member engagement and customer service .

Software 75

Software Strategy System Learning Management System 75

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment. Non-Dues Revenue: How Associations Can Diversify Their Revenue. Tue 1/18 at 2 p.m.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”.

Innovation 359

Innovation Las Vegas Communications Education 359