Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100

Strategy DC eBook United States 100

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NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Maximizing Revenue through Smart Pricing Strategies. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: ASAE Greater Washington / National Capital Community.

Certificate 370

Certificate System Dallas Price 370

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JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. This Washington Post recipe broils the eggplant slices instead of frying them, and cuts back on the cheese too. Online learner engagement.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. The Data Bunch will cover must-have insights and strategies from data governance to analytics.

Strategy 272

Strategy Video Technology Innovation 272

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NOVEMBER 29, 2019

. – AWTC End-of-Year Reception (Washington DC). Location: Washington DC. When you recruit members, you’re inviting them to your organization’s “party.” Organizer: ASAE Greater Washington / National Capital Community. Location: Washington DC and online. Join AWTC for our biggest event of the year.

West Virginia 360

West Virginia Washington DC Revenue 360

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Innovation 370

Innovation Communications Education Strategy 370

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FEBRUARY 16, 2018

.* – Hire Purpose Career Café (Washington DC). Location: Washington DC. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Come share and discuss strategies you can implement immediately that will produce big results. Association Women Technology Champions Meetup (Washington DC).

DC 150

DC Washington Recruiting Recruitment 150

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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Content marketing.

Revenue 256

Revenue Certificate Tools Innovation 256

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OCTOBER 5, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Location: Washington DC. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Locations: Washington DC and online. More info/register. Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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JANUARY 18, 2019

Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Location: online and Washington DC. Accountability and Difficult Conversations (Washington DC). Location: Washington DC.

DC 293

DC Washington Member Engagement Content 293

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JUNE 2, 2023

Host: MeetingsNet Speaker: Angie Senter, Adjunct Faculty, Washington State University Wed 6/7 from 10 a.m. Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile.

Technology 195

Technology Chicago Education System 195

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OCTOBER 4, 2019

You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Hear about strategies to create and evolve your LMS to ensure it becomes a strong foundation to grow your online education. Learn about platform strategies, content strategies, design and workflow. 1 CAE credit.

LMS 186

LMS DC Social Media Washington 186

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JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Presenter: Ed Barks, Communications Strategy Consultant and Author. More info/register.

DC 275

DC Washington Learning Management System LMS 275

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SEPTEMBER 15, 2023

Data strategy. Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register.

LMS 256

LMS Revenue Arlington Education 256

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MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Locations: virtual and Washington DC. Civil Eats ). CMP credit.

DC 150

DC Washington Denver Sacramento 150

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MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Learn about the various stipulations of CASL, and hear tips on how you should tweak your email marketing strategies to be in full compliance with the law. Chapter Roundtable (Washington DC). Have no fear.

DC 150

DC Washington America eBook 150

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MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC). Locations: virtual and Washington DC. More info/register. Host: Venable LLP.

LMS 170

LMS Price DC Washington 170

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NOVEMBER 24, 2017

Host: ASAE Greater Washington / National Capital Community. Hear from association professionals about their experience working with these groups, how best to engage with state organizations, and why state organizations are an important part of their advocacy strategy. Content Strategies That Elevate Your Learning Presence.

Chicago 150

Chicago Recruiting Recruitment Video 150

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JANUARY 15, 2021

Content/education strategy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Hear how technology can help you use your member data to drive strategy at your organization. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Innovation 359

Innovation Las Vegas Communications Education 359

Spark Consulting

MAY 2, 2019

It’s official – my NPR-listening, print Washington Post -subscribing self is a big weirdo.). They were also to recruit a big-name influencer – Ava DuVernay – to support and amplify the campaign, because this is part of the work she does on a daily basis. Where do people prefer to get their news? 41% – TV.

America 170

America Social Media Washington Recruiting 170

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OCTOBER 27, 2017

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

LMS 150

LMS millennials Blended Learning System 150

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OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Guest: Sherron Washington, M.A., The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register. Mon 10/12 at 11 a.m. – More info/register. Wed 10/14 from 11 a.m.

Utah 370

Utah LMS Conference Technology 370

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SEPTEMBER 18, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Irving Washington, FASE, CAE, Executive Director, Online News Association. Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy.

Montana 350

Montana Certificate Conference Content 350

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OCTOBER 12, 2018

Mon 10/15 at 12 p.m.* – Let Your Voice Be Heard: Why Mid-Term Elections are Important to Associations (DC Idea Swap – Washington DC). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. AMA on Analytics (Association Women Technology Champions – Washington DC). 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

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JANUARY 10, 2020

How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs. Location: Washington DC.

LMS 243

LMS Software Chicago Washington 243

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MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Member R&R: Better Retention and Recruitment for Your Association (Association Chat). Learn how to boost member recruitment and retention. And that’s my woo-woo for today!

Raleigh 150

Raleigh DC Washington Content 150

Associations Now

MARCH 31, 2019

That’s one key conclusion from a recent report from the executive recruiting firm Koya Leadership Partners. But we’ve seen how difficult it is for boards and organizations that aren’t diverse or inclusive to recruit and retain leaders of color.”. Washington, CAE, told me at the time. “It What helps speed that process along?

Maryland 79

Maryland Recruiting Recruitment Leadership 79

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JULY 24, 2020

Wen, Washington Post ). – Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. Bridging the Gap from Strategy to Execution. Hannah Keyser, Mental Floss ).

Montana 259

Montana Revenue Case Study Conference 259

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MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Hear strategies for addressing challenges you might face in your public affairs program and how to get more bang for your lobbying buck.

Committee 195

Committee Education Software Technology 195

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SEPTEMBER 29, 2017

Tue 10/3 at 12 p.m.* – Association Analytics® Network Meeting (Washington DC). Location: Washington DC. Learn about key strategies to help you get the upper hand in any contract negotiation. Location: Washington DC or virtual. Greater China Update (Washington DC). Location: Washington DC. Lunch provided.

Arlington 150

Arlington DC Washington Chicago 150

Associations Now

MARCH 10, 2017

The survey of Washington, DC, area associations—which was conducted at the end of 2016—provides a look at staffing priorities and challenges in the association world. Recruiting and retaining talent is a significant challenge, the report shows. This generational shift is challenging staff recruiting, policies, and practices.”.

Survey 60

Survey millennials Recruiting Recruitment 60

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JANUARY 21, 2022

Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Host: ASAE Greater Washington / National Capital Community.

Survey 195

Survey Newsletter Price Technology 195

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JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies. Allen, Washington Post ). Presenters: Amanda Simons, Principal, Honeycomb Strategies.

Montana 341

Montana Revenue Strategy Conference 341

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

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MAY 10, 2019

. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. Host: ASAE. Thu 5/16 at 2 p.m.

DC 170

DC FAQ Member Experience Project 170

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JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC. You must have an intentional plan of learning and connecting with the right people during those four days.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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JANUARY 20, 2017

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention. Meeting Budget and Cost-Savings Strategies. 1 CAE credit. Location: Columbia MD.

LMS 150

LMS Arlington Content Review 150