Reid All About it

JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Associations have a tough road ahead of them. Audience personas. They also share change management strategies for change-fatigued association professionals.

Revenue 205

Revenue Content Chicago Leadership 205

Freestone

MARCH 4, 2024

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry.

Strategy 52

Strategy Marketing How To LMS 52

Association Analytics

AUGUST 15, 2022

You may not realize it, but you are sitting on a treasure trove of data in your AMS. And while it’s great for specific uses in day-to-day operations like transactional, process renewals or course payments, it can’t help you answer complex questions (see our previous blog, Your AMS Wasn’t Designed for That ). Why analytics?

Course 169

Course System Report Analysis 169

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Quick hits You don’t need to be “the Boss” to be a leader.

DC 205

DC Recruiting Recruitment Washington 205

AssociationChat

APRIL 12, 2021

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. This matters because your survey is typically the first step in market research. After all, they’re the ones investing in your organization. Always ask persona questions.

Price 124

Price Survey Marketing Certificate 124

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Their advice seems so obvious, yet apparently most associations need to hear it. Member app. Sponsor perspectives.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. They describe how technology can help your association do this by strengthening your organization’s culture.

Metro 195

Metro Strategy Technology Marketing 195

MemberClicks

JUNE 13, 2023

Did you know your members fit one or several of 10 different types of personas? These personas help define their preferences and drive how they make their decisions. It’s likely the reason they became a member of your association is due to their persona archetype. What’s a persona?

LMS 52

LMS Certificate Learning Management System Software 52

Reid All About it

JULY 2, 2021

The weekly list of free educational events and resources for the association community…. This week, they discuss peer advisory groups for association members who want to learn from and with each other. They explain how these groups work and why your association may want to consider offering them. I doubt it.

Technology 370

Technology Strategy System Education 370

Reid All About it

OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Governance.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 20, 2020

The weekly list of free educational events and resources for the association community… Is it over yet? Associations are already taking a huge financial hit by having to cancel conferences. Don’t think your only option is refunding sponsor fees. Emerging member needs. Virtual strategy meetings. Remote work.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Liz Palm | Marketing Director, Protech Associates.

Tips 156

Tips Tools System Technology 156

Reid All About it

SEPTEMBER 10, 2021

The weekly list of free educational events and resources for the association community…. Jeff De Cagna, FASAE, challenged the association community to imagine it’s December 31, 2029, look back over the past decade and ask, “What did our association do to shape a different and better future for stakeholders and successors?”

Strategy 195

Strategy Content Education Tips 195

Associations Now

AUGUST 16, 2023

During the pandemic, Rodneikka Scott, CAE, vice president of member and state engagement at the National Society of Professional Engineers, had the chance to attend a virtual conference hosted by one of NSPE’s Middle East partners. We need to ensure that our marketing materials reflect the rich diversity of the professionals we serve.”

Team 87

Team Marketing Case Study Examples 87

AssociationChat

DECEMBER 28, 2020

Look, we all need a creativity boost once in a while…. 21 Content Ideas for Your Association Audience. Best Kept Secrets for Making the Most of Your Membership. How to Save the Day in Your Industry! Share ways your members can be heroes in the industry. 17 Delightful Facts about Your [Industry Topic].

Content 132

Content Industry Tips Examples 132

Higher Logic

SEPTEMBER 21, 2018

It’s no longer just about reach – it’s about how people interact with your content. Engagement is the factor that will most directly impact your marketing efforts. The Nitty-Gritty: Poor Engagement Is Proven to Result in Lapsed Members. asked members why they didn’t renew. First, some definitions.

Content 201

Content Survey Marketing Report 201

Reid All About it

JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. Is it difficult to find members to serve on your membership committee?

LMS 369

LMS Certificate America Committee 369

MemberClicks

OCTOBER 18, 2022

Events are a great way to engage your association’s membership. But did you know they’re also a great way to grow your association’s membership? With these tips, you’ll be getting member form fills by the dozens! With these tips, you’ll be getting member form fills by the dozens! Non-members only events.

Discount 98

Discount Event Planning Recruiting Recruitment 98

Reid All About it

MARCH 27, 2020

The weekly list of free educational events and resources for the association community… The Virtual Conferences Survey from Tagoras comes at an opportune time since virtual events are on everyone’s mind. Think of it as your good deed for the day. It’s an opportunity, she says, to rethink how you serve members.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Association Success

DECEMBER 19, 2018

Get to know your audience and deliver the content they want and need. What keeps your members and sponsors up at night? Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications. Why call them buyers?

Content 76

Content Strategy Communications Revenue 76

MemberClicks

AUGUST 25, 2021

Why do you need an association marketing strategy? It has a direct impact on your member growth and retention! An effective association marketing strategy: Helps you acquire new members. Reminds your members of who you are—and why they’re members. Create member personas.

Strategy 52

Strategy Marketing Software Organization 52

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Members aren’t willing to dedicate as many volunteer hours as they once did—that’s the word on the street.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Virtual expo.

LMS 361

LMS Revenue Tips America 361

Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. They urge associations to stop living in limbo and start planning virtual events for 2021. Quick hits.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. Why you should surround yourself with more books than you’ll ever have time to read. Hootsuite ). Kissmetrics ).

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. You fall to the level of your systems.” Association revenue. Chapter habits. Workplace culture.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

FEBRUARY 20, 2018

We know the value of trade associations – they play a vital role in social and economic dialogue. But like other organizations, trade associations are going through a transition period. As the world changes, so do the demands of members. Then, turn your research into resources for your members.

How To 221

How To Technology Industry Resources 221

Reid All About it

MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. The focus is on activities that help learners practice the skills they need to improve job performance. are reevaluating why, where and how they work—the disruption caused by a two-year pandemic will do that to you. Career wellness.

Class 195

Class Certificate Content Committee 195

Protech

JUNE 11, 2020

An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . With that in mind, Dawn urged associations to think beyond job boards. . So, if a job board alone isn’t enough for your members , what service(s) can you add?

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

MAY 5, 2023

The weekly list of free educational events and resources for the association community… Meaningful meetings. Achurch Consulting says it’s time to rethink and repair your organization’s broken meeting culture by adopting meaningful and mindful meeting practices. But what if your employer gave you time to volunteer?

Chicago 205

Chicago Education Certificate Revenue 205

.orgCommunity

DECEMBER 4, 2019

But a content strategy is the secret to giving your audience a more meaningful relationship with your website, your brand and your organization. Your web provider will thank you for taking the time up front to create a thoughtful content strategy. Why should visitors care about you? Identify Your Audiences.

Content 52

Content Strategy Marketing Examples 52