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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2004 (1). Nov 2004 (3). Oct 2004 (1). Sep 2004 (4). Aug 2004 (4). Jul 2004 (2). Jun 2004 (3). May 2004 (5).

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Dec 2004 (1).

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning