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Jeffrey Cufaude, Idea Architects: My Simple Business Blueprint

Idea Architects

Dont discount price. Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10). Jun 2011 (13). May 2011 (9). Apr 2011 (11). Mar 2011 (9). Feb 2011 (5). Jan 2011 (6). Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Tony Rossell. Email This BlogThis!