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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Dues Discount. (4). Membership Recruitment. (4). Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis!