Kids Skate Free: Association-Managed Cause Marketing Campaign
SCD Group
JUNE 15, 2015
Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating. It was able to recruit FedEx as a sponsor. While nationally-coordinated, all cause marketing is locally implemented.
Let's personalize your content